新生代农民工网络阅读意愿影响因素研究

发布时间：2018-05-24 04:59

本文选题：新生代农民工 + 网络阅读　；参考：《数字图书馆论坛》2017年04期

【摘要】：在网络阅读发展影响下,新生代农民工网络阅读意愿受到诸多因素影响。在国家推动全民阅读大背景下,新生代农民工网络阅读问题同样备受关注。对此,本文通过大规模问卷调研,从经济水平、网络技术、自身背景情况、工作状态等方面收集数据,通过构建结构方程模型,并使用SPSS21.0与AMOS21.0软件对数据进行分析;发现经济水平、网络技术、自身背景情况、工作状态与新生代农民工网络阅读意愿存在显著正相关,其中又以工作状态与经济水平的影响程度最大。此外,工作时间、个人收入水平、文化程度、网络使用成本、个人阅读偏好对新生代农民工网络阅读意愿的影响程度很高。因此,需高度重视该发展态势,根据相关表现差异合理引导新生代农民工的网络阅读行为。
[Abstract]:Under the influence of the development of network reading, the new generation of migrant workers' willingness to read online is affected by many factors. In the context of the national promotion of universal reading, the new generation of migrant workers network reading problem is also concerned. In this paper, through a large-scale questionnaire survey, from the economic level, network technology, their own background, work status and other aspects of data collection, through the construction of structural equation model, and use SPSS21.0 and AMOS21.0 software to analyze the data; It is found that there is a significant positive correlation between the economic level, network technology, background situation, working state and the net reading intention of the new generation of migrant workers, among which the degree of influence between the working state and the economic level is the greatest. In addition, the influence of working hours, personal income level, education level, network usage cost and personal reading preference on the network reading willingness of the new generation of migrant workers is very high. Therefore, it is necessary to attach great importance to the development situation and guide the new generation of migrant workers' network reading behavior reasonably according to the difference of relevant performance.
【作者单位】：长安大学文学艺术与传播学院;
【基金】：陕西省社会科学基金“城市化进程中西安市外来务工人员语言状况及语言服务研究”(编号:2015K030)资助
【分类号】：G252.1

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