基于不确定信息的高校图书馆阅读推广服务策略评估研究

发布时间：2018-05-27 21:16

本文选题：阅读推广 + 质量功能展开　；参考：《现代情报》2017年06期

【摘要】：优化高校图书馆阅读推广服务策略不仅可以提高图书馆资源利用率、满足读者服务需求,还能提升读者阅读体验、提高读者阅读兴趣,培养读者阅读习惯。通过识别读者的服务需求,确定不同的服务策略,构建基于QFD的高校图书馆阅读推广服务策略质量屋评估模型,针对QFD输入信息的不确定性,引入模糊集理论,用三角模糊变量对读者和专家的主观判断进行刻画。在此基础上计算出服务策略的重要度,通过成本效益分析,获得服务策略重要度的最终排序结果。定性、定量地评估读者的服务需求,实现了读者需求与服务策略间的精确映射,为基于不确定信息或专家主观判断的服务策略评估提供了一种系统有效的方法,并通过实例分析验证了评估模型的可行性和实用性。
[Abstract]:Optimizing the strategies of reading extension service in university libraries can not only improve the utilization ratio of library resources and meet the needs of readers, but also enhance readers' reading experience, improve their reading interest and cultivate their reading habits. By identifying readers' service demand, determining different service strategies, constructing the evaluation model of college library's reading extension service strategy quality based on QFD, the fuzzy set theory is introduced in view of the uncertainty of QFD input information. The subjective judgment of readers and experts is characterized by triangular fuzzy variables. On this basis, the importance of service policy is calculated, and the final ranking result of service policy importance is obtained by cost-benefit analysis. Qualitatively and quantitatively evaluate readers' service demand, realize the accurate mapping between reader's demand and service strategy, and provide a systematic and effective method for evaluating service strategy based on uncertain information or expert's subjective judgment. The feasibility and practicability of the evaluation model are verified by an example.
【作者单位】：杭州图书馆;上海大学管理学院;
【分类号】：G252.1;G258.6

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