移动消费用户情境信息共享行为影响因素实证研究——基于信息生态因子视角

发布时间：2019-03-01 09:03

【摘要】：文章从信息生态因子视角入手,提出了影响移动消费用户情境信息共享意图与行为的四个因素,即情境信息共享收益、情境信息共享风险、信息情境交互性和信息技术促进性,并构建"移动消费用户情境信息共享行为影响因素模型"。实证结果表明,模型具有良好的信度与效度;情境信息共享收益与信息情境交互性能够对移动消费用户情境信息共享意图产生积极影响;情境信息共享风险能够对其产生消极影响;信息技术促进性与情境信息共享意图能够对移动消费用户情境信息共享行为产生积极影响。移动环境下用户信息消费中的信息共享行为分析对引导消费意图和完善移动消费服务具有重要作用。文章为移动消费应用服务的完善提出了一些指导意见。
[Abstract]:From the perspective of information ecological factors, this paper puts forward four factors that affect the intention and behavior of mobile consumers' situational information sharing, that is, the benefit of situational information sharing, the risk of situational information sharing, the interactivity of information situation and the promotion of information technology. And constructs the "mobile consumption user situation information sharing behavior factor model". The empirical results show that the model has good reliability and validity, and the benefit of situational information sharing and the interaction of situational information can have a positive effect on the intention of situational information sharing of mobile consumers. The risk of situational information sharing can have a negative impact on it, and the promotion of information technology and the intention of situational information sharing can have a positive impact on the sharing behavior of mobile consumers' situational information. The analysis of information sharing behavior in consumer information consumption in mobile environment plays an important role in guiding consumption intention and improving mobile consumption service. This paper puts forward some guidance for the improvement of mobile consumer application service.
【作者单位】：吉林大学管理学院;吉林大学大数据管理研究中心;
【基金】：国家自然科学基金面上项目“信息生态视角下新媒体信息消费行为机理及服务模式创新研究”(编号:71673108) “吉林大学高峰学科(群)建设项目”的阶段性成果
【分类号】：F713.55;F724.6;G252

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