IP改编电视剧的市场表现

发布时间：2017-12-31 10:33

本文关键词：IP改编电视剧的市场表现　出处：《当代电视》2017年04期 　论文类型：期刊论文

【摘要】：正《何以笙箫默》在江苏卫视开播以后取得了高达1.48%的平均收视率;无独有偶,另一部网络小说改编电视剧《芈月传》在东方卫视和北京卫视播出后也取得了令人称赞的收视率。这类网络小说改编电视剧取得成功的背后蕴含着一条清晰的发展脉络:同名小说首先成为网络点击量、搜索量冠军,影视公司随后购买相应IP资源,制作方经过改编后将热门小说搬上荧屏。乘着IP热的东风,一大批网络小说改编电视剧取得了成功,除《何以笙
[Abstract]:Positive "Sheng Xiao Mo" in Jiangsu Satellite TV after the start of the television has achieved an average rating of up to 1.48%; Coincidentally. Another network novel adaptation TV series, "the biography of Mi Yue", has also achieved a praiseworthy ratings after it was broadcast by Dongfang Satellite TV and Beijing Satellite TV. Behind the success of this kind of network novel adaptation TV series, there is a clear hair behind it. Development of the context:. Novels of the same name first became the number of hits on the Internet. Search volume champion, film and television companies subsequently purchased the corresponding IP resources, the producers after the adaptation of popular novels on the screen, taking advantage of the IP fever, a large number of network novel adaptation TV series has been successful. Division
【作者单位】：廊坊师范学院;
【分类号】：G229.2-F
【正文快照】： 《何以笙箫默》在江苏卫视开播以后取得了高达1.48%的平均收视率;无独有偶,另一部网络小说改编电视剧《芈月传》在东方卫视和北京卫视播出后也取得了令人称赞的收视率。这类网络小说改编电视剧取得成功的背后蕴含着一条清晰的发展脉络:同名小说首先成为网络点击量、搜索量冠军

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