伊犁特色林果网上销售路径研究

发布时间：2018-01-14 12:02

本文关键词：伊犁特色林果网上销售路径研究　出处：《新疆大学》2015年硕士论文　论文类型：学位论文

【摘要】：电子商务作为一种新兴营销手段,同时作为一种必不可少的生活方式走进了千家万户。随着电子商务的不断成熟,以及电子商务在各行各业的逐渐渗透,农产品电子商务也应运而生。根据2015年中央一号文件提出的“实施电子商务进农村”的要求,2015年国家对农村的电子商务扶持将重点集中在对农村传统流通网络进行信息化改造,建设农业生产资料电子商务平台,发展农产品电子商务,以及拓展农村电子商务服务领域等四个方面。在此背景下,本文对于伊犁林果业电子商务的现状和前景进行了分析和研究,借鉴了各地成功的农产品网络营销的模式,全方位,多层次,系统化的对每一种模式进行了优劣势的分析比较,找出了适合伊犁特色林果网络营销的路径。近年来农产品电商有所发展,也有成功案例可以借鉴,但由于地域、产品及参与者不同,效果也可能不同。但是农产品电子商务是社会发展的趋势,只有顺势而为,通过当地政府、老百姓、网商,包括物流企业共同摸索和创新,才能寻求出一条真正适合自己发展的路径。
[Abstract]:E-commerce as a new means of marketing, at the same time as an essential way of life into thousands of households. As e-commerce continues to mature, and e-commerce gradually penetrated all walks of life, agricultural e-commerce has emerged. According to the 2015 central document proposed "the implementation of e-commerce in rural areas", 2015 the electronic commerce of supporting rural areas will focus on the information transformation of traditional rural circulation network construction, agricultural means of production of e-commerce platform, the development of e-commerce of agricultural products, and four aspects of development of rural e-commerce services. Under this background, the present situation and prospects for electronic commerce in Yili fruit industry were analyzed and the research, from the network marketing of agricultural products around the successful pattern of all-round, multi-level and systematic of every kind Compare the advantages and disadvantages of the models are analyzed, find out the path for Yili fruit marketing network. In recent years the development of the electricity supplier of agricultural products, also have successful case, but because the region, different products and participants, the effect may also be different. But agricultural products e-commerce is the trend of social development, only to take advantage of by the local government, people, business, including logistics enterprises to jointly explore and innovate, to find a really suitable for their own development path.

【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F323.7

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