高职市场营销专业实习实训基地建设现状与思考

发布时间：2018-01-20 04:37

本文关键词： 高职院校市场营销专业实习实训基地工学结合　出处：《职教通讯》2016年05期 　论文类型：期刊论文

【摘要】：实习实训基地是高职学校推行"校企合作、工学结合"教学实践的重要平台,也是高职院校教学工作关注的重点内容,对培养适应行业企业所需要的高素质专业技能人才具有十分重要的作用。但是,现阶段我国高职院校的实习实训基地建设在建设模式、管理运营等方面仍存在很多问题。市场营销专业是一个十分依赖真实工作场景的应用性专业,因此,该专业实习实训基地建设急需根据自身特点,针对其存在的具体问题对进行改革。
[Abstract]:Practice and training base is an important platform for higher vocational schools to carry out the teaching practice of "cooperation between school and enterprise and combination of work and study", and it is also the key content of teaching work in higher vocational colleges. It plays a very important role in training high-quality professional and skilled personnel to meet the needs of industry enterprises. However, at the present stage, the construction of practical training base in higher vocational colleges in China is in the construction mode. There are still many problems in management and operation. Marketing is an application specialty that relies heavily on the real work scene. Therefore, the construction of the training base is urgent according to its own characteristics. In view of its existence concrete question carries on the reform to carry on the reform.
【作者单位】：淮北职业技术学院财经系;
【基金】：2014安徽省教学质量工程“市场营销专业综合改革试点”(项目编号:2014zy100) 2016年安徽省高校优秀青年人才支持计划重点项目“高职市场营销专业工学结合实效性研究”(项目编号:gxyq ZD2016548)
【分类号】：G712;F713.50-4
【正文快照】： 教育部《关于全面提高高等职业教育教学质量的若干意见》明确提出:“高职院校要按照教育规律和市场规则,本着建设主体多元化的原则,紧密联系行业企业,不断改善实训、实习基地条件”。市场营销作为一种实践性较强的专业,建立和完善一批联系紧密的校外实习实训基地。一、市场营

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