中国电影产业的市场档期选择策略研究

发布时间：2018-04-08 21:05

  本文选题：档期　切入点：博弈　出处：《知识经济》2017年05期

【摘要】：近年来,档期电影票房占年度票房的比重快速提升,电影上映在档期的策略选择产生的均衡状态是必须参与档期竞争,影片的票房才有保障;而与此相关的是资源的有限性决定了博弈的策略选择,行业纳什均衡的存在并不能改变资源的分配,非市场的因素将使博弈策略选择发生改变。
[Abstract]:In recent years, the proportion of film box office in the annual box office has increased rapidly. The balanced state of the strategic choice of the film in the film screen is that it is necessary to participate in the competition in the grade period, so that the box office of the film can be guaranteed.However, the limitation of resources determines the strategy choice of game, the existence of industry Nash equilibrium can not change the allocation of resources, and the non-market factors will make the game strategy choice change.
【作者单位】： 南京大学;
【分类号】：J943
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本文编号：1723333