湖南农业电商品牌化策略研究

发布时间：2018-04-18 12:13

本文选题：农业电商 + 互联网+农业　；参考：《时代金融》2016年33期

【摘要】：农产品具有需求弹性相对较小、缺乏产品差异化和可替代性强等特点,加之在互联网平台上,消费者不能直接感受到农产品的质量,因此必须在保证农产品品质的前提之下,通过打造农产品的品牌来赋予产品差异化,从而提高农产品的附加值。
[Abstract]:Agricultural products have the characteristics of relatively small demand elasticity, lack of product differentiation and strong substitutability, and on the Internet platform, consumers can not directly feel the quality of agricultural products, so we must ensure the quality of agricultural products.By creating the brand of agricultural products to give product differentiation, thereby improving the added value of agricultural products.
【作者单位】：湖南省委直属机关党校;
【分类号】：F724.6;F323.7

【参考文献】