徐州传统手工艺香包包装的市场化研究与开发

发布时间：2018-04-21 16:20

本文选题：徐州香包 + 传统手工艺　；参考：《天津科技大学》2017年硕士论文

【摘要】：对于传统手工艺而言,市场化将是其传承和发展的一个重要方法和途径,对于现在的经济市场而言只有被需要才会很好的存在和发展。对于传统手工艺徐州香包包装的市场化开发与研究,本篇论文将主要通过对于徐州香包包装的开发与研究,让其在视觉上可以满足现代人的消费观念和消费心理。而对于这一点的把握首先需要了解到徐州香包的本身属性,本篇论文会从手工艺品的自身属性特点开始一点点向外延伸,然后再将现代包装的设计理念运用到其中,以使得徐州香包具有现代商品的审美属性,同时又不会失去其自身的传统文化感和生活感,例如对于徐州香包的整个制作工艺、流程等等都会做详细的研究,以使得徐州香包在包装上能够充分的展示出手工艺品的特点。于此同时对于包装的研究也是一个需要详细而系统分析的重点,只有这样才能做到不顾此失彼,但是对于传统手工艺和现代商品之间存在着很多矛盾和冲突点,例如对于传统手工艺的古朴和现代商品的华丽等等,这些矛盾的存在将会成为传统手工艺包装的难点之一。所以在本篇论文中对于传统手工艺品的文化属性和现代商品的价值属性之间找到一个合适的结合点,以达到对传统手工艺市场化的一个目的。本篇论文会以徐州香包的包装为例进行探索和研究,通过对香包包装的改善和创新设计以满足其商品的价值属性。对于香包的包装的设计主要是通过对香包自身的特点的解析来加工、改造。这其中包括对于香包香料的功效特点,香包布面的纹样特点、以及香包整体的造型特点等。通过对香包这些特点的解析、融合、重构来塑造现代包装的艺术特点,使其具有一定的时代性,从而使得香包包装更好的融入市场。
[Abstract]:For the traditional handicraft, marketization will be an important way of its inheritance and development, and it will exist and develop well only when the economic market is needed. For the development and research of traditional handicraft packaging in Xuzhou, this paper will make it meet the consumption concept and psychology of modern people through the development and research of Xuzhou packing. To grasp this point, first of all, we need to understand the attributes of Xuzhou Xiang Bao. This paper will gradually extend out from the characteristics of handicrafts, and then apply the design concept of modern packaging to it. So that Xuzhou sachet has the aesthetic attributes of modern commodities without losing its own sense of traditional culture and life. For example, the whole process of making Xuzhou sachet will be studied in detail. In order to make Xuzhou fragrant bag in packaging can fully show the characteristics of handicrafts. At the same time, the study of packaging is also a need for detailed and systematic analysis, only in this way can we not ignore each other, but there are many contradictions and conflicts between traditional handicrafts and modern commodities. For example, for the simplicity of traditional handicraft and the splendor of modern goods, the existence of these contradictions will become one of the difficulties of traditional handicraft packaging. So in this paper we find a suitable combination point between the cultural attribute of traditional handicraft and the value attribute of modern commodity in order to achieve a goal of marketization of traditional handicraft. This paper will take Xuzhou balsam packaging as an example to explore and study, through the packaging improvement and innovative design to meet the value attributes of its products. The packaging design of sachet is mainly through the analysis of its own characteristics to process and transform. This includes the characteristics of the efficacy of fragrance and spices, the texture characteristics of the cloth surface, as well as the overall characteristics of the sachet. Through the analysis, fusion and reconstruction of these characteristics, this paper molds the artistic characteristics of modern packaging and makes it have a certain epoch, so that the packaging can be better integrated into the market.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.2

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