医学期刊实施市场营销策略研究
发布时间：2018-11-05 09:43
【摘要】：正近年来,随着医学期刊数量的不断增长,医学期刊市场竞争日趋激烈。为了有效提升期刊的市场营销策略的实施能力,达到期刊的营销目标。医学期刊应该坚持贯彻办刊宗旨,建立自己的营销策略实施体系,配合进行组织与薪酬体系设计、营销策略的分解、流程设
[Abstract]:In recent years, with the increasing number of medical journals, the market competition of medical journals is becoming increasingly fierce. In order to effectively enhance the ability of implementing marketing strategies of periodicals, to achieve the marketing objectives of periodicals. Medical journals should adhere to the aim of running the journal, establish their own marketing strategy implementation system, cooperate with the organization and salary system design, marketing strategy decomposition, process design
【作者单位】： 中国实用医学杂志社;
【分类号】：R-5
[Abstract]:In recent years, with the increasing number of medical journals, the market competition of medical journals is becoming increasingly fierce. In order to effectively enhance the ability of implementing marketing strategies of periodicals, to achieve the marketing objectives of periodicals. Medical journals should adhere to the aim of running the journal, establish their own marketing strategy implementation system, cooperate with the organization and salary system design, marketing strategy decomposition, process design
【作者单位】： 中国实用医学杂志社;
【分类号】：R-5
【参考文献】
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