英国课程作业范文：A PAPER ON Impact of Advertising on Brand Image

发布时间：2016-10-23 08:13

本文是英国留学硕士课程作业范文，，主要内容是论广告对品牌形象的影响。

Table of Contents

List of Figures: 3

1. Research Methods: 4

1.1. Introduction: 4

While confronted with the choice between different research methods an investigator may rely on different research models that include exploratory research, descriptive research, and causal research (Chrisnell, 2005). Essentially the research on hand could be described as causal research, as it is an established fact that has already been known from general experiences and many research studies undertaken in the field that the there is positive relationship between a firm' s advertising efforts and the brand equity that a brand enjoy in a given market. However, this confirms the causal relationship further investigation is required, for which the study on hand has been conducted  (Wilson, 2007). 

1.2. Exploratory Research: 4

1.3. Causal Research: 5
1.4. Quantitative Versus Qualitative Research Methods: 5
1.5. Questionnaire Data Collection Methods: 6
1.6. Survey Research Method: 7
1.7. Data Analysis and Conclusion: 8
1.8. Limitation of Study: 8
2. Results: 10
2.1. Respondents Sex: 10
2.2. Age Bracket of Respondents: 10
2.3. Occupation of Respondents: 11
2.4. Recall of Advertising: 12
2.5. Choice of Brand Influenced by Advertising Communication: 13
2.6. Likeness for the Advertising Messages: 13
2.7. Influence of Advertising: 14
2.8. Superiority of Brand Communication: 15
2.9. Why Consumer Purchase a Particular Brand of Clothing: 15
3. Discussions of Results: 17
Works Cited 20

Appendix A: Questionnaire 21

List of Figures:

Figure 1; Gender of Respondents 7

Figure 2: Age Bracket of Respondents 8
Figure 3: Occupation of Respondents 9
Figure 4: Recall of Favorite Clothing Brand Advertising 10
Figure 5: Choice of Brand Influenced by Advertising 10
Figure 6: Advertising Like or Dislike 11
Figure 7: Advertising Influence 12
Figure 8: Superiority of Brand Communication through Advertising 12

Figure 9: Reason behind the Purchase of Product 13

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