文化艺术类期刊的系统化视觉设计研究

发布时间：2018-07-11 12:28

本文选题：期刊 + 文化艺术类期刊　；参考：《清华大学》2007年硕士论文

【摘要】： 近年中国期刊产业高速发展,新媒体的出现对传统期刊产业带来了严峻挑战和获得新生的机遇。在当今媒体资源拥挤的时代,传统纸质期刊如何能够拥有更强大的生命力,在媒介竞争中生存下来?针对这一问题,本文以“文化艺术类期刊”为代表,从“视觉设计”角度提出了塑造期刊品牌形象、提升刊物综合竞争力的系统化方法,并加以分析、论证。本文首先对文化艺术类期刊的传播特点进行分析,认为该类期刊内容信息的传达与阅读品质大幅度依赖于视觉图像与信息,因而对其视觉设计的研究,具有很强的典型性,能够得出对于期刊的系统化视觉设计的诸多结论与方法。其次,本文就目前国内该类期刊视觉设计的现状和存在的问题进行了分析与总结。针对这些问题,提出了解决的方法:建构“期刊的视觉设计系统”。 “期刊的视觉设计系统”是期刊的系统化视觉设计方法,即:在该领域导入“系统论”中的观念与系统设计方法,将期刊的视觉设计看作是整个期刊产业运营系统中的重要一环,期刊视觉设计师须始终以系统地、整体地眼光来看待和思考视觉设计。通过建构“期刊的视觉设计系统”,期刊的视觉设计不再只是针对单个视觉设计元素(品牌字体、封面、版面网格等)的孤立设计,而是根据不同刊物的办刊理念和内容,用系统化的设计方法为刊物中的各个视觉元素之间建立起合理、有序的视觉秩序关系,完善内容信息的再建构;并针对期刊连续出版的特点,通过时间上的延续,不断调整该视觉设计系统,从而引导阅读、提升阅读品质并塑造其品牌形象。本文针对该设计系统动态的、开放的特点,将其比喻为一棵富有生命力的“系统之树”,其生命的发展是通过横、纵两个方向上子系统的交互建构而形成的,并详细论述了该系统的建构层次、建构方式、及其在整个期刊产业运营系统中的生命循环过程。通过对“期刊视觉设计系统”建构方法与过程的研究,本文得出了关于期刊系统化视觉设计的结论与方法。这一方法在具体实践中的运用,将大大有益于刊物阅读品质的提升、品牌形象的塑造和综合竞争力的提高。
[Abstract]:With the rapid development of Chinese periodical industry in recent years, the emergence of new media has brought severe challenges and new opportunities to the traditional periodical industry. In the era of media resources crowded, how can the traditional paper periodicals have more powerful vitality and survive in the media competition? In order to solve this problem, this paper, taking "Culture and Art Journals" as a representative, puts forward a systematic method of shaping the brand image of periodicals and promoting their comprehensive competitiveness from the angle of "Visual Design", and analyzes and demonstrates them. This paper first analyzes the characteristics of the communication of cultural and artistic periodicals, and thinks that the communication and reading quality of the contents of this kind of periodicals depend on visual images and information to a large extent, so the study of visual design has a strong typicality. Can draw many conclusions and methods of systematic visual design for periodicals. Secondly, this paper analyzes and summarizes the present situation and existing problems of visual design of this kind of periodicals in China. Aiming at these problems, this paper puts forward the solution: to construct the Visual Design system of Journals. "Visual Design system of Journals" is the systematic visual design method of periodicals, that is, the concept and system design method of introducing "system Theory" in this field. The visual design of periodicals is regarded as an important part of the whole periodical industry operation system. The visual designers of periodicals should always look at and think about visual design systematically and in a holistic way. By constructing the "Visual Design system of Journals", the visual design of periodicals is not only aimed at the isolated design of individual visual design elements (brand font, cover, layout grid, etc.), but also according to the ideas and contents of different publications. The systematic design method is used to establish a reasonable and orderly visual order relationship among the various visual elements in the publication, to perfect the re-construction of the content information, and to aim at the characteristics of the continuous publication of the periodical, through the continuity of time, Constantly adjust the visual design system to guide reading, improve reading quality and shape its brand image. In view of the dynamic and open characteristics of the design system, this paper likens it to a "tree of systems" full of vitality. The development of its life is formed by the interactive construction of subsystems in both horizontal and vertical directions. The construction level, construction mode and life cycle process of the system in the whole periodical industry operation system are discussed in detail. Based on the study of the construction method and process of periodical visual design system, this paper draws the conclusion and method of periodical systematic visual design. The application of this method in practice will greatly benefit the improvement of the reading quality of the journal, the shaping of the brand image and the improvement of the comprehensive competitiveness.
【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G239.2

【相似文献】