西方媒介效果研究的新进展——以对1990年代五本大众传播国际核心期刊的内容分析为主要依据

发布时间：2018-08-10 07:55

【摘要】：本文以1990年代五本大众传播国际核心期刊的内容分析为主要依据,考察和分析西方媒介效果研究的新进展。研究发现,西方媒介效果研究受到大众传播学者和相关学科研究者的充分重视;研究呈现微观层面的深化、精细化的研究发展态势,更加重视人际传播在其中的作用研究的理论建构严重不足;研究受到社会资助有限,势必影响其研究的深度和外在效度;欧、美研究者在媒介效果研究上存在显著差异。研究比较了当下媒介效果研究与其历史上的"有限效果论"、"回归强大效果论"的关系,并指出,当下效果研究面临如何进一步理清媒介效果的发生过程、提升理论建构水平的重任。
[Abstract]:Based on the analysis of the contents of five international core periodicals of mass communication in the 1990s, this paper reviews and analyzes the new progress in the study of the effects of western media. It is found that the study of media effect in the West has received full attention from mass media scholars and researchers of relevant disciplines, and that the research presents a micro level of deepening and fine research development trend. More attention should be paid to the theoretical construction of the role of interpersonal communication in the study; the limited social support will inevitably affect the depth and external validity of the study; there are significant differences in the media effects between European and American researchers. This paper compares the relationship between the current media effect research and its historical "limited effect theory" and "regression powerful effect theory", and points out how to further clarify the process of media effect. The important task of raising the level of theoretical construction.
【作者单位】：复旦大学新闻学院;
【基金】：上海市浦江人才计划资助项目“当代西方大众传播学发展趋势研究”、复旦大学文科科研处“三年行动计划”资助项目《20世纪九十年代的西方大众传播学研究》的成果之一上海市重点学科建设项目资助,项目编号:b106
【分类号】：G206

【共引文献】