高雄市女性消费者冲动性化妆品购买影响因素研究
Dong-Jenn Yang, Kuang Chuan Huang, Xuanxiaoqing Feng, (2011) “A study of the Factors that Affect the Impulsive Cosmetics Buying of Female Consumers in Kaohsiung ”International Journal of Business and Social Science, Vol.2 No. 24 Special Issue, pp 275-282东振阳，匡川黄，玄嚣清丰，（2011）“影响冲动购买化妆品的女性消费者在高雄“国际商业和社会科学期刊的研究，2号24特刊，PP 275-282
Selection:选择：
主要有4个原因，我选择本文作为我的支持。首先，本文的研究对象是高雄女性，高雄是台湾5大直辖市之一，这意味着研究成果在其相对城市成都有很多共同点。其次，研究人员是台湾大学教授、硕士生和厦门大学教授，因此，这些人不仅是学术合格，而且对亚洲人民的购买习惯以及制造商，销售和促销策略的了解有一个很好的了解。第三，本参考国际期刊的商业和社会科学的来源，也是一个可靠的学术期刊出版商。最后，所采用的研究方法（如假设、变量、ANOVA）正是我们已经学过；这可能是我看的更清晰。
There are mainly 4 reasons that I choose this paper as my supporting reference. Firstly, this paper’s research target is Kaohsiung female, and Kaohsiung is one of the 5 special municipalities in Taiwan, which means the research results there has a lot in common in its counterpart city-Chengdu. Secondly, the researchers are Taiwan university professors, master students, and professor in Xiamen University, therefore, these people are not only academic qualified but with a good understanding of Asian people’s purchasing habit as well as manufacturer, sales and promotion strategies. Thirdly, the source of this reference-International Journal of Business and Social Science is also a reliable publisher of academic journals. Finally, the research methodology adopted (such as hypothesis, variables, ANOVA) is just what we have leant; this could be easier and clearer for me to read.
Summary:概要：
本文研究了一些因素对女性消费者购买化妆品的行为的影响。主要影响因素包括：经济、教育、文化等，但研究结果显示并非所有因素。这项研究涉及统计方法，并得出结论，消费者的人口特征显着影响女性的购买行为，但不相关的冲动购买行为，但是，冲动购买强加给购买意向。在后续环节中，一组8位具有高度冲动性的女性消费者进行了积极的情绪唤醒提高购买。本文为化妆品行业的整体经营策略提供了进一步的启示。
This paper exams how some factors incite female consumers’ purchasing behavior over cosmetics. The main influential factors include: economy, education, cultural and so on, but the results shows not all factors matters. There are statistic methodologies involved in this research and concluded that consumer’s demographic characteristics significantly affect female purchasing behavior but irrelevant to impulsive buying behavior; however, impulsive buying impose highly on buying intention. In the follow-up session, a group of 8 with highly impulsive female consumer conducted that positive emotion arousal improves buying. The paper provides further implication for cosmetic industry business strategies as a whole.
Evaluation:评价：
在本文的最后，它指出了3个有用的含义，这也鼓励我指出我的，但我发现这是有限的，因为一些年轻女性购买外观产品在线，而这个参考不包括越来越强大的原因互联网考虑。除此之外，本文所用的大多数参考资料都是有点过时，只有一个参考是第二十一。
Although the main research object in this paper is different, the target(interviewees) and aspect of research (purchasing behavior) are similar. In this research paper, the questionnaires conducted find out there are 8 factors (for instance: gender, age, personal finance education, etc.) significantly influence purchasing impulsively. And this inspire me to explore the cosmetic purchasing habit of Chengdu’s young women in this 8 aspect, and become my paper’s strong argument. Moreover, in the variation analysis part, the variation of income level differentiates consumer’s reaction over promotion. This means I could categorize my questionnaire data on income basis to select and conclude. In the following regression analysis, the test of a hypothesis uses the relationship of 3 elements. In my research, although regression analysis is hard for me, I will try this 3-factor correlation in my paper, for example income averaged (￥3000-￥4000 monthly), brand name of a popular product, and purchase frequency.
In the end of this paper, it points out 3 useful implications, which encourage me to point out mine as well, but I found this is limited, because some young women buy appearance products online, and this reference fail to include the increasingly powerful reason-Internet into consideration. Beside, most reference used in this paper used is a bit of out-of-date, only one reference is the 21st .
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