1.0 Introduction介绍
大众传播是指通过发送报纸，杂志，书籍，电影，广播，电视，，互联网，社交媒体和其他通讯工具的信息给公众的过程。大众传播对维持社会（卫，2008年）的稳定与和谐的积极作用。许多学者研究了法律和大众传播的过程中信息传播的特点，提出了许多理论，其中理论沉默螺旋已被有关学者付出了最多的关注。沉默理论状态螺旋，在一般情况下，一个社会群体或社会可能孤立，忽视或排除由于各成员的意见成员，怕孤立，个人都不愿意公开表达他们的意见，他们更可能下井螺旋如果他们的意见并不与感知多数意见（诺尔纽曼，1974）相对应。近代以来，社交媒体已成为人们日常生活（涌，李和汉，2015年），一个重要的信息传播工具和渠道，而社会媒体已经极大地改变了人们的沟通方式，社交媒体对这个过程有很大影响和冲击，法律和大众传播的传统意义上的（张，2015年，奥特和托伊尼森，2015年）的影响。本文将基于理论沉默的螺旋，讨论社交媒体时代大众传播的功能。Mass communication refers to the process of transmitting information through newspapers, magazines, books, movies, radio, television, Internet, social media and other communication tools to the public. Mass communication plays a positive role in the maintenance of stability and harmony of a society (Wei, 2008). Many scholars have studied the laws and characteristics of information dissemination in the process of mass communication and put forward many theories, of which spiral of silence theory has been paid the most attention by relevant academics. Spiral of silence theory states, in general, a social group or a society may isolate, neglect, or exclude members due to the members' opinions, for fear of isolation, individuals are not willing to publicly express their opinions, they are more possible to go down the spiral if their opinion does not correspond with the perceived majority opinion (Noelle-Neumann, 1974). In modern times, social media has become a crucial information dissemination tool and channel in people's daily life (Chung, Lee and Han, 2015), while social media has dramatically changed people’s ways of communication, social media has great influence and impact on the process, law and the effect of mass communication in a traditional sense (Zhang, 2015; Ott and Theunissen, 2015). This dissertation will be based on the spiral of silence theory to discuss the features of mass communication in social media era.
2.0 Key research questions
The author aims to prove through empirical studies that whether there is the spiral of silence theory in the process of mass communication, if there is, does the effect of the spiral of silence theory become smaller or larger? Compared with the past, what is the different performance of the effects of spiral of silence theory in social media era, how to deal with and solve the negative effects brought by spiral of silence theory in social media era?
3.0 Background to the dissertation and its significance
4.0 Theoretical framework
5.0 Research plan, methods and techniques
6.0 Research timetable
7.0 Ethical issues
8.0 Conclusion总结
This author hopes to prove through empirical studies that whether there is the spiral of silence theory in the process of mass communication in social media era, if there is, does the effect of the spiral of silence theory become smaller or larger? In social media era, relations between people are more close, the mode of communication of media is no longer a one-way but a two-way, the author believes that in this environment, people are more vulnerable to the impact of climate of opinion. In this context, the influence of spiral of silence theory on mass communication may be different from those in the past, the study on the difference will be a worthy topic o this dissertation. The author hopes that this research will provide a reference for the government and relevant departments on how to create a good environment for mass communication in social media era, so this study may also be related to researches on public opinion management, direction of public opinion, news blackout and so on.
Bibliography注解
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Appendix 1 Questionnaire
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