我国农业科技图书网络营销系统的构建

发布时间：2018-09-11 15:06

【摘要】： 农业科技图书网络营销系统的构建是中国农业科学技术出版社农业数字出版系统项目的一部分。通过本论文的研究,为农业科技图书网络营销系统设计了一个原型系统,旨在适应市场经济的发展对农业科技图书营销提出新的要求,为农业科技图书增加网络营销途经,在一定程度解决农业科图书的销售瓶颈问题。具有一定的现实意义和使用价值。本研究应用了市场营销、电子商务与网络营销、系统设计开发相关方面的理论,分析了目前国内外网上书店的总体发展现状,并且对几个有代表性的网上书店进行案例分析,总结出作为出版社网上营销系统的设计需要注意的问题——简洁实用、方便用户,在尽量控制开发、维护成本的原则下,突出与用户的沟通功能,通过信息推送服务,发掘潜在需求。在系统分析和设计过程中主要进行了如下的探索: 一、分析了农业科技图书自身的特殊性以及我国互联网在农业科技图书用户中的普及情况与发展态势,认为构建农业科技图书网络营销系统是必要的、可行的并且将有良好的发展前景。结合实际情况,对农业科技图书网络营销系统的用户进行了分类,对各类用户的系统需求以及系统的功能需求进行了详细分析。二、农业科技图书网络营销系统的设计采用目前主流的B/S三层结构模式,实现数据、业务与显示的分离,降低了网络的通信量,简化了开发过程的工作,使系统具有了更好的安全性、可移植性和扩展性。三、系统包括前台展示订货系统与后台管理系统两个子系统,采用不同的登陆页面。采用建模的方式,进行了系统流程、用例与活动图分析。对子系统的功能进行了进一步细分,前台系统主要包括用户注册登陆、信息展示、图书展示查询、在线订书四大功能模块以及一些网站的基本功能;后台系统主要实现对文章、新闻等信息、图书、订单以及各种系统用户的管理。对于系统的核心——在线订书与订单管理部分,还进行了时序图分析。四、根据系统的实际需求,进行了数据库的设计与界面设计。既方便用户的各种操作,同时对系统产生和需要的各种数据进行及时有效的存取。在本研究设计分析的基础上,出版社与平章科技发展公司合作对系统进行实现。采用.Net Framework 3.5环境, MS SQL Server 2005数据库管理系统,构建服务器平台。运用Microsoft Visual Studio2005开发平台进行开发设计。最后,本研究以中国农业科学技术出版社为例,对网上购书,订单管理等功能的实现进行了演示验证。
[Abstract]:The construction of agricultural science and technology book network marketing system is a part of agricultural digital publishing system project of China Agricultural Science and Technology Publishing House. Through the research of this paper, a prototype system is designed for the agricultural science and technology book network marketing system, which aims to adapt to the development of the market economy and put forward new requirements for the agricultural science and technology book marketing, and increase the network marketing route for the agricultural science and technology book. To a certain extent, to solve the sales bottleneck of agricultural books. Have certain realistic meaning and use value. This study applies the theories of marketing, electronic commerce and network marketing, system design and development, analyzes the overall development situation of online bookstores at home and abroad, and analyzes several representative online bookstores. This paper summarizes the problems that should be paid attention to as the design of publishing house's online marketing system-simple and practical, convenient for users, under the principle of controlling development and maintenance cost as far as possible, emphasizing the function of communicating with users, and pushing service through information. Identify potential needs. In the process of system analysis and design, this paper mainly explores the following: first, it analyzes the particularity of agricultural science and technology books and the popularization and development trend of the Internet among agricultural science and technology book users in our country. It is considered that it is necessary, feasible and promising to construct the network marketing system of agricultural sci-tech books. Combined with the actual situation, the users of the agricultural science and technology book network marketing system are classified, and the system requirements and the functional requirements of all kinds of users are analyzed in detail. Second, the design of agricultural science and technology book network marketing system adopts the current mainstream three-tier structure mode of B / S, which realizes the separation of data, business and display, reduces the network traffic, and simplifies the work of the development process. The system has better security, portability and expansibility. Third, the system includes two subsystems, front display ordering system and background management system, using different landing pages. The system flow, use case and activity diagram are analyzed by modeling. The functions of the subsystem are further subdivided. The front desk system mainly includes four function modules: user registration and login, information display, book display and query, online book booking, as well as the basic functions of some websites. News and other information, books, orders and various system user management. For the core of the system-online book booking and order management, the timing diagram analysis is also carried out. Fourth, according to the actual needs of the system, the database design and interface design. It is not only convenient for users to operate, but also timely and effective access to all kinds of data generated and needed by the system. On the basis of the design and analysis of this study, the publishing house and Pingzhang Science and Technology Development Company cooperate to realize the system. The server platform is constructed by using the. Net Framework 3.5 environment, MS SQL Server 2005 database management system. Use Microsoft Visual Studio2005 development platform to develop and design. In the end, the paper takes China Agricultural Science and Technology Publishing House as an example to demonstrate and verify the realization of online book purchasing and order management.
【学位授予单位】：中国农业科学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：TP311.52

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