当代商学概论（英文版）

  本文关键词：当代商学概论，由笔耕文化传播整理发布。

当代商学概论（英文版）
国际商学（International Business Studies）作为一门学科在国外已经有半个多世纪的历史，已经从最初的基于实际需要的实用主义探讨渐变为当今的理论和实践兼具的科学的、规范的和系统的学科专业体系。随着其学科体系的不断完善，社会对其在经济社会发展中的重要性的认识逐步加深，，各行各业中国际商学人才供需矛盾的日益凸现以及国际商学院或国际商学系在国外大学的纷纷设立，使得国际商学走向成熟和繁荣具有了坚实的组织基础。近三十年来，国外出版了大量的国际商学研究著作和国际商学专业教材，这又为国际商学理论的发展创造了良好的条件。
Chapter 1 Contemporary Business： Some Basic Concepts
1.1 Foundation of Contemporary Business
1.1.1 Business and business activities
1.1.2 Business and business people
1.2 Economic Forces Affecting Business
1.2.1 Competition
1.2.2 Supply and demand
1.3 The Business Environment
1.3.1 The socio-cultural environment
1.3.2 The economic environment
1.3.3 The political environment
1.3.4 The technological environment
1.3.5 The competitive environment
1.3.6 The physical environment
1.3.7 The global business environment
1.4 How Government Affects Business Activities

Chapter 2 Sole Proprietorship and Partnership
2.1 Aspects of Small Businesses
2.1.1 Some basic facts about small businesses
2.1.2 Get prepared to leap into your business
2.1.3 Three common ways of establishing a small business
2.1.4 Small business operations and management
2.1.5 Contributions of small business to the society
2.2 Entrepreneurs and Entrepreneurship
2.2.1 Entrepreneurs and entrepreneurial teams
2.2.2 Entrepreneurial characteristics： personal qualities of an entrepreneur
2.3 Sole Proprietorship
2.3.1 Advantages of sole proprietorship
2.3.2 Disadvantages of sole proprietorship
2.4 Partnership
2.4.1 Major types of partnership
2.4.2 Steps of establishing a partnership
2.4.3 Elements of a good partnership agreement
2.4.4 Advantages and disadvantages of partnership

Chapter 3 Corporation Start-up and Expansion
3.1 Basic Aspects of Corporations
3.1.1 Corporations and their common characteristics
3.1.2 Classification of corporations
3，1.3 Major types of corporations in the US
3.1.4 Other types of corporations
3.2 Advantages and Disadvantages of General Corporations
3.2.1 Advantages of general corporations
3.2.2 Disadvantages of general corporations
3.3 The Establishment and Corporate Structure of a Corporation
3.3.1 Steps of launching a corporation
3.3.2 Corporate structure
3.4 Mergers and Acquisitions
3.4.1 How mergers occur
3.4.2 Current trends in mergers and acquisitions
3.5 Other Types of Business Organization
3.5.1 Syndicates and technical partnerships
3.5.2 Cooperatives
3.5.3 Franchises
Chapter 4 Social Responsibility and Business Behavior
4．1 Corporate Social Responsibility and Its Importance
4．7．7 Defining corporate social responsibility
4．7．2 The importance of CSR to business and society
4．2 Personal and Organizational Ethics
4．2．7 Ethical behavior begins with personal morals
4．2．2 Organizational ethics begins with top management
4．2．3 Legality is only the first and final ethical desideratum
4．3 Ethical Behavior and Corporate Decisions
4．3．7 Identify the nature of ethics and ethical issues
4．3．2 Ethical dilemmas and ethical lapses
4．3．3 Basic approaches to ethical decision making
4．3．4 Steps of making sound ethical decisions
4．4 Management of Corporate Social Responsibility
4．4．7 Factors affecting corporate social responsibility management
4．4．2 Setting corporate ethical standards
4．4．3 Social accounting and auditing
4．5 Implementation of Corporate Social Responsibility
4．5．7 Assessing your CSR situation
4．5．2 Designing your CSR strategies
4．5．3 Clarifying your CSR commitments
4．5．4 Implementing your CSR programs
4．5．5 Checking CSR progress and evaluating performance

Chapter 5 International Trade and Global Markets
5．1 International Trade and Reasons for International Trade
5．7．7 Defining international trade
5．1．2 Reasons for international trade
5．1．3 Possible benefits of international trade
5．2 Forms of International Business Activity
5．2．7 Importing and exporting
5．2．2 International licensing
5．2．3 International franchising
5．2．4 International strategic alliances and joint ventures
5．2．5 Running wholly-owned facilities
5．3 Multinational Corporations
5．3．7 Defining multinational corporations
5．3．2 Advantages of multinational corporations
5．3．3 Disadvantages of multinational corporations
5．4 International Trade Balance and Finance
5．4．7 Balance of trade 90
5．4．2 Trade deficits and surpluses
5．4．3 Balance of payments
5．4．4 Exchange rates
5．4．5 International trade finance
5．5 Barriers to International Trade
5．5．1 Tar
5．5．2 Quota
5．5．3 Subsidies
5．5．4”Voluntary”export restraint
5．5．5 Exchange controls and export controls
5．5．6 Embargoes
5．5．7 Unfair trade practices
5．6 Trade Agreements，Organizations and Blocs
5．6．7 The General Agreement on Tariffs and Trade and the World Trade Organization
5．6．2 Asia Pacific Economic Cooperation
5．6．3 Other malor international trading blocs
5．6．4 Unilateral trade privileges 98
5．6．5 International trade finance and organizations
……
Chapter 6 Management Fundamentals and Planning
Chapter 7 Organizing and Organizational Design
Chapter 8 Staffing and Human Resources Management
Chapter 9 Leading and Organizational Communication
Chapter 10 Controlling and Quality Management
Chapter 11 Manufacturing and Service Operations Management
Chapter 12 Marketing and Consumer Networks
References

  本文关键词：当代商学概论，由笔耕文化传播整理发布。