留学生市场营销专业Term Paper范文

本文是留学生市场营销专业Term Paper范文，主要内容是讲述营销研究作为一种工具，如何帮助企业组织在识别客户的需求和欲望

1.Marketing Research:
A business organization usually exists to accomplish certain long-term goals and objectives besides satisfying customer's needs and wants. However, the satisfaction of such needs and wants requires an appropriate understanding of the basic customer's needs and how such wants could be transformed into different wants. Essentially the marketing research is a tool that helps a business organization in the identification of customer's needs and wants and how such needs and wants could be fulfilled. Thus the marketing research serves dual purposes by first identification the range of opportunities that a business organization may capitalize and the appropriate marketing mix that could be used for satisfying such needs and wants. A marketing strategy that is based on the marketing research usually enable a business organization to have better focus on its long-term goals and objectives by consistently modifying the firm's marketing mix according to the demands of the target market.

2.Business Orientation:

3.Marketing Mix:

3.1.Product:
3.2.Place Strategy:
3.3.Price Strategy:
3.4.Promotion Strategy:
3.5.People:
3.6.Process:
3.7.Physical Evidence: