关于易捷航空商业模式的英国作业

本文是英国留学生作业，，主要内容是研究易捷航空追求低成本航空旅行的商业模式。

1. Introduction to easyJet:
easyJet is UK based largest passenger carrier based at Luton Airport, London (The Air DB, 2012). The organization has accomplished the market leadership in a very short period of time that could be attributed to the business model which the firm has been pursuing low-cost air travel.  At the end of year 2011, easyJet generated total revenue of 3452 million GBP resulting in operating income of 248.0 million GBP and operating income of 225.12 million GBP.  The earnings per share (EPS) that has been estimated is around 52.5 (easyJet, 2011). The results could be described as superior due to the fact that during the same year most of the passenger carriers have suffered from huge losses. However, easyJet has been very successful in maintaining positive growth rate that could be judged from the fact that the firm operates more than 500 schedule routes in Europe, North Africa and West Asian Airports (easyJet, 2011).

Table of Contents
1. Introduction to easyJet: 3
3.  Motives for Internationalization: 4
Works Cited 6