国内外社会化媒体的研究进展比较——基于2009-2013年期刊论文的计量分析

发布时间：2018-03-20 17:09

  本文选题：社会化媒体　切入点：新媒体　出处：《浙江工业大学学报(社会科学版)》2014年04期 　论文类型：期刊论文

【摘要】：通过对国内外有关社会化媒体的研究型论文的内容分析,发现国内外传播学者对社会化媒体的研究存在显著差异。在研究主体方面,通过合作方式发表的国外论文(尤其是多人合作的论文)显著多于国内论文;而受资助的国内论文(尤其是受政府资助的论文)显著多于国外论文。在研究方法方面,利用实证研究方法完成的国外论文显著多于国内论文,并且主要体现在对问卷调查、实验法和观察法这三种方法的利用。在研究内容方面,国内论文更多地集中在研究社会化媒体自身层面(尤其是关于"形态和技术问题"和"经济和产业问题"主题),而国外论文更多地集中在社会化媒体的受众分析和传播效果这两大研究领域。
[Abstract]:By analyzing the contents of research papers on social media at home and abroad, it is found that there are significant differences in the research of social media between domestic and foreign communicators. The number of foreign papers published by cooperative means (especially those of multi-person cooperation) is significantly higher than that of domestic papers, while the number of supported domestic papers (especially those funded by governments) is significantly higher than that of foreign papers. In terms of research methods, The number of foreign papers completed by the empirical research method is significantly higher than that of the domestic papers, and it is mainly reflected in the use of the questionnaire, the experimental method and the observation method. Domestic papers focus more on the social media itself (especially on the topics of "form and technology" and "economic and industrial issues"), while foreign papers focus more on the audience analysis of social media. And the spread of the effect of these two areas of research.
【作者单位】： 上海交通大学媒体与设计学院;浙江工业大学图书馆;
【基金】：教育部人文社科研究资助青年项目(10YJC860017) 上海交通大学文理交叉项目(2014JCY08) SMC-晨星青年学者奖励计划(B类) 国家社科基金项目(13BTQ016) 浙江工业大学人文社科预研基金(Z20120266)
【分类号】：G206;G353.1
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本文编号：1640019