无法被下载的电影——“秘密影院”以及英国当代体验式观影文化研究
发布时间：2019-07-08 13:59
【摘要】：本文对伦敦地区由2007年兴起到现在壮大的青年现场观影活动——"秘密影院"做一个观影的类型研究。文章的第一部分论述了什么是"体验式观影"以及如何理解"体验式观影文化"在当今电影数字化大背景下对于解决观影体验研究所面临的困境的意义;第二部分将对英国现场观影活动"秘密影院"做一个详细的案例分析,从活动的营销策略、形式风格、内容环节以及受众反馈等方面入手来探讨"秘密影院"如何构建其作为当代新兴体验式观影活动的概念和特点;第三部分进一步探讨了如何理解"体验式观影"概念对于当代英国青年观影文化中"主动参与性特质"的形成及影响,而这种特质又是如何反映在当今电影数字化及体验经济大背景下广义的迷影文化之中。
[Abstract]:This paper makes a study on the type of watching movies of "Secret Cinema", which has grown from 2007 to now in London. The first part of the article discusses what is "experiential viewing" and how to understand the significance of "experiential viewing culture" in solving the dilemma faced by the research of watching film under the background of film digitization. The second part will make a detailed case analysis of the British live viewing activity "secret cinema", from the marketing strategy, form style, content link and audience feedback of the event to explore how to construct the concept and characteristics of "secret cinema" as a new experiential viewing activity in the contemporary era. The third part further discusses how to understand the formation and influence of the concept of "experiential viewing" on the "active participation" in the contemporary British youth viewing culture, and how this characteristic is reflected in the broad ecstasy culture under the background of film digitization and experience economy.
【分类号】：J905
本文编号：2511636
[Abstract]:This paper makes a study on the type of watching movies of "Secret Cinema", which has grown from 2007 to now in London. The first part of the article discusses what is "experiential viewing" and how to understand the significance of "experiential viewing culture" in solving the dilemma faced by the research of watching film under the background of film digitization. The second part will make a detailed case analysis of the British live viewing activity "secret cinema", from the marketing strategy, form style, content link and audience feedback of the event to explore how to construct the concept and characteristics of "secret cinema" as a new experiential viewing activity in the contemporary era. The third part further discusses how to understand the formation and influence of the concept of "experiential viewing" on the "active participation" in the contemporary British youth viewing culture, and how this characteristic is reflected in the broad ecstasy culture under the background of film digitization and experience economy.
【分类号】：J905
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