商业插图数字化应用研究

发布时间：2018-02-12 09:23

本文关键词： 数字化插图发展趋势　出处：《延边大学》2009年硕士论文　论文类型：学位论文

【摘要】： 21世纪的插图艺术已经从过去单纯的书籍插图逐步向影视、动漫、舞台美术等多领域发展。和以往不同的是,目前插图行业的改革是在大规模的电子计算机技术和数码设备应用前提下展开的,从而使插图艺术成了彻底追求高效率的商业产品。以电脑制作为主的数字化技术在发达国家的出版印刷、影视特技、建筑设计等领域开始应用并迅速推广普及。数字化使创作过程时间大大缩短,并方便快捷。本文从论述新兴的数码插图方向入手,指出在市场需求下平面艺术作品的商业价值。由于数字技术介入插图领域,从而使得商业插图呈现前所未有的风格、形式并衍生出许多新的插图分支,是一次全新的变革。本文通过对插图艺术发展史的研究和分析,明确了插图的发展趋势以及从抽象概念上归纳插图的意义,指出时代科技和经济发展状况是影响插图发展的重要条件。并通过对这些基本知识的分析对比,总结商业插图在数码时代的特点、功能与作用以及动漫产业、电影工业对商业插图的需求和影响。值得注意的是,插图在商品经济时代,对经济的发展起着推波助澜的作用;反过来商品经济也给予插图设计的发展以巨大的推动,CG产品就是最有力的证明。文章还结合西方现代商业插图的发展、本国经济的发展以及电脑、软件、网络的普及来研究中国现代商业插图兴盛的背景与原因。从制作流程和具体分工上分析当前数码插图艺术插图的独特艺术语言,也从审美角度分析中国现当代商业插图一般的表现内容,揭示它的内容是受时代大众审美取向左右并折射出大众审美心理。研究了在电影工业和动漫产业中应用最广泛的概念设计和MATTE PAINTING两种不同性质的插图艺术。文章最后结合毕业作品,对数码插图艺术今后在我国的发展做了一个前瞻性的研究。不同时代的科学技术都对当时的插图艺术产生过强烈影响,这是其他绘画艺术所没有的,而数字化是现代插图艺术发展到一定程度的必然趋势,同时数字手段也影响了插图设计师的创作思路和表现方式。在不同领域内的市场需求也给数码插图多样化提供了有利条件。插图利用方便快捷的数字手段并同时应用在不同领域才能使它更好地发展。
[Abstract]:In 21th century, the art of illustrations has gradually developed from simple book illustrations to film, animation, stage art and other fields. At present, the reform of the illustration industry is carried out on the premise of the large-scale application of computer technology and digital equipment. As a result, illustration art has become a commercial product in the pursuit of high efficiency. Digital technology based on computer production has been used in publishing, printing, film and television stunts in developed countries. Architectural design and other fields began to be applied and rapidly popularized. Digitization greatly shortened the time of the creation process and was convenient and fast. This paper begins with the new direction of digital illustration, and points out the commercial value of graphic art works under the market demand. Because digital technology is involved in the field of illustration, the commercial illustration presents an unprecedented style. Through the research and analysis of the history of illustration development, this paper clarifies the development trend of illustration and the significance of inducting illustrations from abstract concepts. It is pointed out that the development of science, technology and economy is an important condition to affect the development of illustrations. Through the analysis and comparison of these basic knowledge, the characteristics, functions and functions of commercial illustrations in the digital age, as well as the animation industry, are summarized. The demand and influence of film industry on commercial illustrations. It is worth noting that illustrations play an important role in the development of economy in the age of commodity economy. On the other hand, the commodity economy also gives a tremendous impetus to the development of illustration design. The CG product is the most powerful proof. The article also combines the development of modern commercial illustrations in the West, the development of the domestic economy, and the development of computers and software. The popularity of the Internet to study the background and reasons for the prosperity of modern commercial illustrations in China. From the production process and specific division of labor analysis of the current unique artistic language of digital illustrations, Also from the aesthetic point of view, the general performance of China's modern and contemporary commercial illustrations is analyzed. It is revealed that its content is influenced by the aesthetic orientation of the times and reflects the aesthetic psychology of the masses. This paper studies two kinds of illustrations of different characteristics, such as conceptual design and MATTE PAINTING, which are most widely used in the film industry and animation industry. Finally, combined with graduation works, This paper makes a prospective study on the development of digital illustration art in our country in the future. The science and technology of different times have had a strong influence on the illustration art at that time, which is not found in other painting arts, and digitization is the inevitable trend of the development of modern illustration art to a certain extent. At the same time, digital means also affect the creative thinking and expression of illustration designers. The market demand in different fields also provides favorable conditions for digital illustration diversification. Illustrations use convenient and fast digital means and at the same time. Application in different fields can make it develop better.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J218.5

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