29届奥运会对北京文化创意产业影响的分析研究

发布时间：2018-02-21 09:05

本文关键词： 奥运北京文化创意　出处：《苏州大学》2009年硕士论文　论文类型：学位论文

【摘要】： 奥运本身是一种文化创意产业,奥运与文化创意产业二者的契合,是推动北京文化创意发展的强大动力。2008奥运是北京文化创意产业发展的极好机遇,要举办一届高水平的奥运会,就要通过奥运来经营北京,经营文化,塑造北京形象,让“文化中国”、“文化北京”的形象在世界上产生更大影响,具有更强的辐射力,使北京这一城市品牌迅速升值,实现效益最大化,形成巨大的无形资产。本文通过文献资料法、逻辑分析法、数理统计法等研究方法,对北京奥运会对北京文化创意产业的影响进行了深入的研究。研究结果显示:奥运会促进了北京会展场馆与配套环境的建设,在组织、运作上为会展产业积累经验;奥运会在技术上推动我国电视的数字化发展,加快了互动电视的发展进程,提高我国在国际公共信号制作上的水平和能力;奥运会促进了中国电影产业的发展,为电影产业制造了明星。此外,奥运促成中国广播有史以来最大的联合行动;奥运会促进手机电视产业的发展,加快中国手机3G网络的建设,促进了手机媒体、IPTV、各种数字终端等新媒体的融合;奥运为传统出版领域提供了新的发展机遇,加快了数字出版业的发展,进一步树立了版权保护意识;奥运直接推动传统广告投放总量,提升网络媒体的广告价值,加速手机富媒体广告时代的来临;奥运促进电视动漫产业发展,进一步完善动漫产业链,促进网络动漫产业发展,开辟动漫的手机新载体;奥运会促进体育类网游被更多人接受,体育游戏为游戏产业增加了盈利途径。奥运会对奥运期间的网游有一定的影响,但影响不大;奥运为北京表演艺术产业创造巨大商机,激发了商业表演的活力,奥运会还为商业表演提供了更好的硬件设施;奥运的硬件投资提高的北京旅游休闲产业的硬件环境,并直接带来大量游客。奥运游成为北京旅游休闲的新品牌,加快了北京旅游资源开发整合;奥运会为北京的体育产业带来直接的经济效益,提升国内体育品牌的知名度,完善体育产业融资手段,为北京体育产业发展积累经验;奥运会特许商品和纪念品的销售带来了直接的经济利益,为北京画廊带来宣传和销售的机遇,奥运会推动古玩和艺术品市场的规范发展;奥运会为我国工业设计创意产业带来了机遇,奥运带来的设计需求,促进了本土设计公司的快速成长,推动了我国设计产业的崛起。
[Abstract]:The Olympic Games itself is a kind of cultural and creative industry. The combination of the Olympic Games and the cultural and creative industries is a powerful driving force to promote the development of Beijing's cultural creativity. The 2008 Olympic Games is an excellent opportunity for the development of Beijing's cultural and creative industries. In order to hold a high-level Olympic Games, it is necessary to manage Beijing through the Olympics, to manage culture, to shape the image of Beijing, to make the image of "cultural China" and "cultural Beijing" more influential in the world and to have a stronger radiation power. Make Beijing this city brand to appreciate quickly, realize benefit maximization, form huge intangible asset. In this paper, through the methods of literature, logic analysis, mathematical statistics and other research methods, The influence of Beijing Olympic Games on Beijing's cultural and creative industries has been deeply studied. The results show that the Olympic Games has promoted the construction of Beijing exhibition venues and supporting environment and accumulated experience for the exhibition industry in organization and operation. The Olympic Games have promoted the digital development of television in China, accelerated the development of interactive television, improved the level and ability of China's international public signal production, and promoted the development of China's film industry. Has created stars for the film industry. In addition, the Olympic Games have led to the largest joint action in the history of Chinese broadcasting; the Olympics have promoted the development of the mobile TV industry and accelerated the construction of China's mobile 3G network. The Olympic Games provides new opportunities for the traditional publishing field, accelerates the development of digital publishing industry, and further establishes the awareness of copyright protection. The Olympic Games directly promote the total amount of traditional advertising, enhance the advertising value of the network media, and accelerate the advent of the era of mobile phone rich media advertising. The Olympic Games promotes the development of the television animation industry, further improves the animation industry chain, and promotes the development of the network animation industry. The Olympic Games promote sports online games are accepted by more people, sports games for the game industry to increase the way to profit. The Olympic Games have a certain impact on the Olympic Games online games, but the impact is not significant; The Olympic Games have created huge business opportunities for Beijing's performing arts industry and stimulated the vitality of commercial performances. The Olympic Games have also provided better hardware facilities for commercial performances; the hardware environment of Beijing's tourism and leisure industry, where the hardware investment of the Olympic Games has increased, The Olympic Games has become a new brand of tourism and leisure in Beijing, which has accelerated the development and integration of tourism resources in Beijing. The Olympic Games has brought direct economic benefits to the sports industry in Beijing and promoted the popularity of domestic sports brands. To improve the means of financing the sports industry, to accumulate experience for the development of the sports industry in Beijing, to bring direct economic benefits to the sale of licensed commodities and souvenirs of the Olympic Games, and to bring opportunities for publicity and sales to Beijing galleries, The Olympic Games promotes the standardized development of the antique and art markets. The Olympic Games brings opportunities to the creative industry of industrial design in our country. The design demand brought by the Olympic Games promotes the rapid growth of local design companies and promotes the rise of the design industry in our country.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G124;G812.13

【引证文献】