广州市财智情商动漫有限公司（BIEQ）竞争战略

发布时间：2018-03-06 15:49

本文选题：少儿财商　切入点：动漫　出处：《华南理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：BIEQ是广州市财智情商动漫有限公司的注册商标和公司英文简称。广州市财智情商动漫有限公司于2010年1月开始筹建，6月底正式注册成立，公司坐落在广州高新技术产业开发区，主要从事财商动漫的设计和制作。BIEQ成立之初就确立了“一颗心，两条腿”的核心理念。一颗心是以高尚价值观传播为中心；两条腿一是指极具价值的剧本，二是指极富美感的绘本。依托着年轻、有冲劲的高水平动漫创作团队以及公司法人代表过去十多年的商业设计和经营管理经验，短短三个月的时间，将近三十本的少儿财商漫画书籍已然成稿，并与海天出版社签订了出版合同，年底之前并将在全国各大书店上架销售。但广州市财智情商动漫有限公司深知即使产品质量过硬，，传统、单一的书店销售模式并不能保证财商动漫系列丛书在市场上获得成功。财智情商动漫产品要想在竞争激烈的市场上获得成功，还需要对宏观环境、市场现状和竞争状况等进行综合、深刻的分析和研究，制定严谨、详细的竞争战略。本文正是通过对动漫行业的宏观环境分析、行业环境分析、市场现状分析、竞争状况分析以及企业内部分析等，总结出动漫市场的机会、威胁以及企业内部的优势、劣势，为企业寻找合适的市场定位和核心竞争力，从而确定BIEQ的竞争战略。
[Abstract]:BIEQ is Guangzhou smartfortune EQ Animation Company Limited registered trademark and company English abbreviation. Guangzhou smartfortune EQ Animation Company Limited started in January 2010, the end of June officially registered, the company is located in Guangzhou high tech Industrial Development Zone, mainly engaged in the design and fabrication of.BIEQ FQ animation was first established "one heart the core idea, two legs. A heart is spread as the center with noble values; two legged one refers to a valuable script, the two refers to the aesthetic picture. Based on a young, energetic high level animation creation team and the legal representative of the company in the past more than 10 years of business design and business management experience, just three months time, nearly thirty of the children's comic books has become a financial release, and signed a publishing contract with Haitian press, before the end of the year and in major bookstores nationwide Sale on the shelf.
But Guangzhou smartfortune EQ Animation Limited know even the excellent product quality, the traditional sales model, the bookstore single does not guarantee success in the anime series financial market. Smartfortune animation products to succeed EQ in the fierce competition in the market, but also to the macro environment, market situation and competition situation comprehensively, profound analysis and research, to develop a rigorous, detailed competitive strategy.
This article is through the macro environment for the animation industry analysis, industry environment analysis, market analysis, competition analysis and internal analysis, summed up the animation market opportunities, threats and internal business advantages, disadvantages, looking for market positioning and core competitiveness suitable for enterprises, so as to determine the competitive strategy of BIEQ.

【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F719

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