吉林省文化产业发展战略研究

发布时间：2018-03-06 16:48

本文选题：吉林省　切入点：文化产业　出处：《长春工业大学》2012年硕士论文　论文类型：学位论文

【摘要】：文化产业作为“朝阳产业”迅速崛起,成为新的经济增长点。各个国家和地区的政府已经把文化产业提升到了战略高度来看待。吉林省政府制定了要从农业大省到文化强省的目标,实现这一目标必须大力发展文化产业,必须从战略高度重视文化产业的发展。为此政府要制定好规划设计,选择既适应省情又能促进文化产业发展的战略。制定文化产业发展战略,离不开基本环境的分析。本文是从外部环境和内部环境两个方面分析的。外部环境包括发达国家文化产业发展对吉林省文化产业发展的影响；我国文化产业发展对吉林省文化产业的影响；吉林省宏观环境对文化产业发展的影响三个方面。从中可以看出吉林省文化产业发展面临挑战也有机遇。内部环境包括吉林省文化产业发展基本情况分析;吉林省文化产业发展中突出行业分析；吉林省文化产业的发展成效分析；吉林省文化产业发展存在的问题和制约因素分析四个方面。说明吉林省文化产业既具有优势也有不足,机遇和挑战并存。通过文化产业内外环境的分析,我们可以作出吉林省文化产业发展战略构想。第一、战略目标：文化产业发展目标分二步：一是到2015年,文化产业成为支柱产业,文化产业增加值占全省GDP的比重达到6%以上；二是到2020年,成为文化产业强省,文化产业增加值占全省GDP的比重达到10%以上。第二、战略要点：产业整合；资金扶持；新兴产业培育；文化产业集聚园。第三、重点产业：重点加快长影集团、吉林出版集团、吉林省广电网络集团、吉林歌舞剧院集团、吉林省影视剧制作集团、吉林动漫集团等骨干文化企业发展第四、战略对策：发展文化产业在战略措施上要充分认识到政府的主导与规范作用,重点是要去除文化产业发展的体制束缚,在文化产业发展过程中要建立起现代企业制度。吉林省发展文化产业应当充分发挥本地文化特色和优势,尽早树立知名度高的属于自己的文化产业品牌。从长远考虑,发展文化产业要特别重视文化产业人才的培养和科技研发的投入。发展文化产业要构建多渠道多层次的文化人才培养体系。文化产业发展既要立足于本地的文化土壤,又要大力引进外来文化和科学技术。吉林省发展文化产业要建立完善相关法律政策体系,使文化产业发展战略有法可依。在文化政策制定上,应当为文化产业发展营造良好的软环境,推进文化市场建设,深化文化体制改革,培养多种市场主体,无论是国营、民营还是外资,只要在法律许可范围内,都应当积极扶持,形成良性竞争局面,做到优胜劣汰。
[Abstract]:As a "sunrise industry", the cultural industry has risen rapidly and become a new economic growth point. The governments of various countries and regions have raised the cultural industry to a strategic height. The Jilin Provincial Government has set the goal of moving from a large agricultural province to a culturally strong province. To achieve this goal, it is necessary to vigorously develop cultural industries and attach great importance to the development of cultural industries from a strategic perspective. Choose the strategy that can not only adapt to the situation of the province but also promote the development of cultural industry. The development strategy of cultural industry can not be separated from the analysis of basic environment. This paper analyzes from two aspects of external environment and internal environment, including the influence of the development of cultural industry in developed countries on the development of cultural industry in Jilin Province. The influence of the development of Chinese cultural industry on the cultural industry of Jilin Province; The impact of macro environment on the development of cultural industry in Jilin Province can be seen from three aspects, from which we can see that there are challenges and opportunities in the development of cultural industry in Jilin Province. The internal environment includes the analysis of the basic situation of the development of cultural industry in Jilin Province; In the development of cultural industry in Jilin Province, the industry analysis is prominent; the development effect of cultural industry in Jilin Province is analyzed; the problems and restrictive factors in the development of cultural industry in Jilin Province are analyzed. It shows that the cultural industry in Jilin Province has both advantages and disadvantages. Opportunities and challenges coexist. Through the analysis of the inside and outside environment of the cultural industry, we can make the strategic conception of the development of the cultural industry of Jilin Province. First, the strategic objective: the development goal of cultural industry is divided into two steps: by 2015, cultural industry has become a pillar industry, and the added value of cultural industry accounts for more than 6% of the province's GDP; and by 2020, it has become a strong province of cultural industry. The added value of cultural industry accounts for the proportion of the province's GDP reached more than 10%. Second, strategic points: industrial integration; financial support; emerging industry cultivation; cultural industry agglomeration park. Third, key industries: focus on accelerating the development of major cultural enterprises such as Changying Group, Jilin Publishing Group, Jilin Radio and Television Network Group, Jilin Song and Dance Theatre Group, Jilin Film and Television production Group, Jilin Animation Group and other key cultural enterprises. 4th, strategic countermeasures: the development of cultural industry should fully recognize the leading and normative role of the government in strategic measures, with emphasis on removing the institutional shackles of the development of cultural industries. In the process of the development of cultural industry, modern enterprise system should be established. Jilin Province should give full play to the local cultural characteristics and advantages in the development of cultural industry, and set up its own cultural industry brand with high visibility as soon as possible. To develop the cultural industry, we should pay special attention to the cultivation of cultural industry talents and the investment in scientific and technological research and development. To develop the cultural industry, we must build a multi-channel and multi-level cultural talent training system. The development of cultural industry should be based on the local cultural soil. We should also vigorously introduce foreign culture and science and technology. To develop the cultural industry in Jilin Province, we should establish and perfect the relevant legal policy system so that the development strategy of the cultural industry can be governed by law. In the formulation of cultural policy, we should create a good soft environment for the development of the cultural industry and promote the construction of the cultural market. In order to deepen the reform of cultural system and train many kinds of market subjects, whether state-owned, private or foreign, we should actively support them so as to form a healthy competitive situation so as to succeed in the survival of the fittest as long as the law allows them to do so.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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