日本动漫《海贼王》的跨文化传播研究

发布时间：2018-03-13 03:35

本文选题：日本动漫　切入点：海贼王　出处：《西南政法大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着视觉文化传播的逐渐兴起，图片和视频的传播在我们生活中占据着很大的比重，动漫作为一种视觉文化的表现形式，在文化传播中扮演着重要的角色，其影响不可小觑。同时，全球化也成为当下不可回避的现实语境，在全球化的大背景下，美国、日本、韩国的动漫产业近年来正在迅速地崛起，日本更是享有“动漫王国”的美誉，其动漫产品受到全球的广泛关注。相比于日本动漫，我国动漫却逊色很多，虽在数量上有了提高，但却未能真正地走出国门。日本动漫《海贼王》自1999年播出以来就大受欢迎，，其单行本在日本以外亦有30多个翻译本发行，动画也被翻译成不同的语言传播到国外，吸引了来自世界各地的受众，动漫《海贼王》能够广受世界各地受众赞誉与其靓丽的外在是分不开的，但在全球化的背景下，这部动漫为何能够实现跨文化传播？这值得我们思考。本文针对日本动漫《海贼王》在全球广泛传播这一现象，以跨文化传播理论为指导，运用文本分析的方法，试图探究这部动漫能够被不同文化背景的受众接受的原因，以此为中国动漫的跨文化传播提供一些借鉴。研究发现，日本动漫《海贼王》在场景选择、人物角色塑造、主题与情节设置等方面融合了多国的文化元素，它对东、西方文化进行了吸收和改造，并利用文化的接近性和差异性进行传播。此外，这部动漫还积极寻求东、西方文化中的契合点，为满足不同文化背景的受众需求向我们展现了共享的价值观。这些正是日本动漫《海贼王》能够实现跨文化传播的原因。
[Abstract]:With the gradual rise of visual culture communication, pictures and video communication occupies a large proportion in our life. Animation, as a form of visual culture, plays an important role in cultural communication. At the same time, globalization has become an unavoidable realistic context. In the context of globalization, the animation industry of the United States, Japan and South Korea is rising rapidly in recent years. Japan enjoys the reputation of "animation kingdom", and its animation products have received extensive attention in the world. Compared with Japanese animation, the animation of our country is inferior to that of Japan. Although the quantity has been improved, it has not been able to really go out of the country. The Japanese animation "King of thieves" has been popular since it was broadcast in 1999. More than 30 translations have been published outside Japan. The animation has also been translated into different languages and spread abroad, attracting audiences from all over the world. Animation can be widely praised by audiences around the world and its beautiful external is inseparable, but in the context of globalization, why can achieve cross-cultural communication? This is worth thinking about. Based on the theory of cross-cultural communication and text analysis, this paper attempts to explore the reason why Japanese animation can be accepted by audiences from different cultural backgrounds. This provides some reference for cross-cultural communication of Chinese anime. The study found that Japanese animation "one thief" has integrated cultural elements of many countries in the aspects of scene selection, character shaping, theme and plot setting, and so on. Western culture has been absorbed and transformed, and spread through the proximity and diversity of culture. In addition, the animation is also actively seeking East, Western cultural convergence, In order to meet the needs of the audience from different cultural backgrounds, it shows us shared values. These are the reasons why the Japanese anime "one thief" can achieve cross-cultural communication.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;J954

【参考文献】