国内动画角色造型设计在儿童用品中的应用

发布时间：2018-03-19 20:11

本文选题：动画角色　切入点：角色造型　出处：《河北科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：在创意时代背景下，世界各国都意识到动画角色蕴含着巨大的经济效益，使得动画衍生品市场竞争异常激烈。动画角色设计是一门具有独特魅力的艺术，而其中动画角色造型在儿童用品的创作过程中具有重要的作用。拥有独特性格魅力的动画角色造型具有深远的艺术、文化与商业价值。一个动画角色造型设计的成功，不仅意味着一部动画片的成功，更预示着由此产生的巨大市场和利润。动画角色造型设计拓宽了儿童用品持续盈利的后续空间，动画角色造型衍生出来的儿童产品蕴藏着比传统商品更大的文化价值和商业价值。动画片是种体验消费的产品，但并不意味着这种情感体验随着动画片的结束而结束了，如果能用具体的物品将这些角色形象凝固下来，让儿童在观看动画片之后还能继续感受这种美好的体验，就形成了动画片的衍生产品，如今动漫衍生品已延伸到儿童用品的各个领域。儿童用品占领国际市场的关键不只是依靠技术，更重要的是要创造全球化的、具有无限发展空间的角色造型。动画角色造型是决定儿童用品开发的主要因素，但是在动画造型与儿童用品设计相融合时，设计者常常忽视了动画角色造型对后期儿童用品设计的影响，本文通过对国内外经典角色造型案例分析，指出国内角色造型设计在儿童用品应用中存在的问题，深入研究动画角色造型如何为儿童用品量体裁衣并完美结合，打造高品质深入儿童内心的品牌角色造型，促进衍生品市场的开发。最后指出角色造型设计的发展方向，从而推动角色造型设计与儿童用品相融合的目标，带动相关行业的飞速发展。
[Abstract]:Under the background of creative times, the countries all over the world realize that animation characters contain enormous economic benefits, which makes the competition of animation derivatives market extremely fierce. Animation character design is an art with unique charm. Animation character modeling plays an important role in the process of children's articles creation. Animation character modeling with unique character charm has profound artistic, cultural and commercial value. It means not only the success of an animated film, but also the huge market and profits it generates. The children's products derived from animation character modeling contain more cultural value and commercial value than traditional commodities. Animation is a product of experience consumption, but it does not mean that the emotional experience ends with the end of the cartoon, if the characters can be solidified with specific objects. So that children can continue to experience this wonderful experience after watching cartoons, forming a derivative of animation, Now animation derivatives have extended to all areas of children's products. The key to children's products in the international market is not just technology, but more importantly, creating globalization. Character modeling with unlimited development space. Animation character modeling is the main factor that determines the development of children's articles, but when animation modeling and children's articles design are combined, Designers often ignore the influence of animation character modeling on children's articles design. This paper points out the problems existing in the application of children's articles in domestic and foreign role modeling through the analysis of classic role modeling cases at home and abroad. In this paper, the author deeply studies how animation character modeling can fit children's products perfectly, create high quality brand character modeling and promote the development of derivatives market. Finally, it points out the developing direction of character modeling design. So as to promote the role design and children's products integration goal, driving the rapid development of related industries.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TB472;J218.7

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