模块化视角下我国动漫产业链分析

发布时间：2018-03-22 10:34

本文选题：模块化　切入点：动漫产业链　出处：《辽宁大学》2011年硕士论文　论文类型：学位论文

【摘要】：动漫产业被称作21世纪知识经济的核心产业,是继IT业后又一新的经济增长点。已成为拉动各国经济增长的主要动力。动漫产业以“创意”为核心,以动画、漫画为表现形式,包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售,以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。而动漫产业链更是一种横向资源的整合链。动漫产业具有成本高、回报高、风险高、产品关联度高、国际化程度高等一系列特点。虽然美、日、韩动漫产业高速发展,但却很难从中找到一本成系统的论述动漫产业的专著,与之相近的论点也是在论述商品的价值特征时对文化产业所做的一些说明。而国内关于动漫产业的研究也相对较少,大部分研究都是使用产业链的传统研究方法,不仅没有新意而且研究深度也不够。而模块化理论是近年来一个比较热门的理论,并且从模块化角度对动漫产业链进行分析还是一个全新的研究角度,因此,使得本文的研究更具意义。从文章框架结构来看,首先回顾了产业链理论、模块化理论等相关内容,并且对相关概念进行了界定,从模块化的角度对传统的动漫产业链进行重新的划分。其次,在回顾了我国动漫产业的发展历史之后,根据新的动漫产业链的划分方法来分析我国动漫产业链的特点,及其存在的问题。同时将中外动漫产业链在模块化的视角下进行比较分析。最后,根据动漫产业链的构建模式提出我国动漫产业链的完善方法,具体有以技术创新逐级改变产业链结构、以制度创新扩大产业链规模、以集群战略优化产业链结构、以组织的重建促进产业链的构建四种方法。
[Abstract]:The animation industry is called twenty-first Century the core industry of knowledge economy, is the IT industry after a new economic growth point. Has become the main driving force of economic growth. The animation industry to the "creative" as the core, with animation, comic forms, including cartoon books, newspapers, movies, television, audio and video products. The stage and development of modern means of information communication technologies, new animation products based on the production, publication, broadcast, performance and sales, as well as with the cartoon image of the clothing, toys, electronic games and other derivative products and business. The animation industry chain is the integration of a chain of lateral resources the animation industry has a high cost, high return, high risk products, a high degree of correlation, the degree of internationalization of higher a series of characteristics. Although the United States, Japan, South Korea and the rapid development of animation industry, but it is difficult to find a systematic theory from The animation industry of the monograph, that some of the similar argument is also discussed in the commodity value characteristics of the cultural industry has done. While the domestic animation industry research on the relatively small, most of the studies are used traditional methods of industrial chain, not only the new meaning and the research depth is not enough. And the modular the theory is a more popular theory in recent years, and analyzes the animation industry chain from the modular perspective or a new research perspective, therefore, this study makes more sense.
In this article, firstly reviews the industrial chain theory, modular theory and other related content, and defines the relevant concepts, the traditional animation industry chain from the view of modularization re classified. Secondly, after reviewing the historical development of China's animation industry, to analyze the characteristics of the animation industry chain in China according to the new classification of animation industry chain, and the existing problems. At the same time, analyze Chinese and foreign animation industry chain in modular perspective. Finally, according to the construction of animation industry chain mode put forward to perfect the methods of China's animation industry chain, specifically to gradually change the structure of the industry chain of technological innovation in order to expand the scale of the industrial chain, system innovation, to optimize the structure of industry chain cluster strategy, organization the reconstruction of promoting the construction of the industrial chain of four methods.

【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F719

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