日本动漫全球传播对中国动漫的启示

发布时间：2018-03-26 21:00

本文选题：日本动漫　切入点：文化传播　出处：《华中科技大学》2007年硕士论文

【摘要】： 动漫作为一种重要的影视艺术形式,在文化传播和国民经济中扮演着越来越重要的角色。世界动漫之林中,日本动漫以其独特的风格后来居上,经过几十年的发展,在世界动漫领域独占鳌头,在世界各国拥有众多追捧者,据初步统计,目前全球播放的动画节目约有60%是日本制作的,许多日本动漫形象成为各国观众耳熟能详的明星人物。而在中国,对大中小学生动漫市场问卷调查显示,高达80%多的青少年,最为推崇的是日本动漫,除开经济效益,最惊心动魄是民族精神的弱化。从95年开始,我国政府已颁布了一系列措施来扶植中国动漫事业的发展,但是十多年过去,中国动漫的制作技术有很大提高,但内容不受欢迎,不仅没有走出国门,甚至仍然丧失着国内的市场。本文分为五个部分对这一问题进行论述。第一部分对动漫的概念及论文研究的意义和现状进行阐述。第二部分则对日本动漫的基本情况进行概述,从文学和艺术两方面探讨其特征。第三部分则先对日本动漫全球传播的特点进行分析,并着重阐述了日本动漫在中国的传播历程,接着对日本动漫全球传播的主要原因进行分析。第四部分则研究中国动漫存在的问题,并借鉴日本动漫的成功经验,得出对中国动漫事业发展的启示。最后,对中国动漫的新世纪发展作出展望。
[Abstract]:Animation, as an important art form of film and television, plays a more and more important role in cultural communication and national economy. In the world animation forest, Japanese animation transcends the former with its unique style and has been developed for decades. In the field of animation and animation in the world, there are many fans around the world. According to preliminary statistics, about 60% of the animation programs broadcast worldwide are produced by Japan. Many Japanese anime images have become familiar to audiences all over the world. In China, a questionnaire survey on the animation market of students, middle and college students, shows that as many as 80% of young people are most admired for Japanese animation, excluding economic benefits. The most thrilling is the weakening of the national spirit. Since 1995, the Chinese government has promulgated a series of measures to support the development of China's animation industry. However, more than a decade has passed, the production technology of Chinese animation has been greatly improved, but the content is not popular. Not only did they not go out of the country, Even still lose the domestic market. This paper is divided into five parts to discuss this issue. The first part of the concept of animation and the significance of the paper and the status quo. The second part of the basic situation of animation in Japan is summarized. The third part analyzes the characteristics of the global spread of Japanese animation, and focuses on the communication process of Japanese animation in China. Then the main reasons for the global spread of Japanese animation are analyzed. The fourth part is to study the existing problems of Chinese animation, and draw lessons from the successful experience of Japanese animation, and draw inspiration to the development of Chinese animation industry. Finally, The development of Chinese animation in the new century to make a prospect.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J954

【引证文献】