从优酷、土豆网合并看我国文化产业并购

发布时间：2018-03-26 22:14

本文选题：文化产业发展　切入点：并购整合　出处：《财务与会计》2012年06期

【摘要】：正《中共中央关于深化文化体制改革推动社会主义文化大发展大繁荣若干重大问题的决定》中明确指出,鼓励有实力的文化企业跨地区、跨行业、跨所有制兼并重组。在文化产业发展被提到国家战略高度的背景下,文化企业纷纷进行并购整合,其中由优酷、腾讯、百度等引领的网络新媒体成为文化产业并购的重点领域。2010年至2012年的网络新媒体领域共发生并购案例13起,占文化产业总并购案例数量的52%,而传统媒体、动漫影视和网络游戏领域的并购数量分别占总并购案例数量的18%、17%和13%。优酷和土豆网就是在这样的背景下进行合并的典型案例。笔者在此对其进行分析,并提出进一步推动文化企业发展壮大、实现跨越式发展的相关建议。
[Abstract]:The decision of the CPC Central Committee on deepening the reform of the cultural system and promoting the great development and prosperity of socialist culture clearly points out that strong cultural enterprises are encouraged to cross regions and industries. Cross-ownership mergers and reorganization. Under the background that the development of the cultural industry has been raised to a high level of national strategy, cultural enterprises have carried out mergers and acquisitions and integration, among them, Youku, Tencent, New online media led by Baidu and others have become key areas of M & A in the cultural industry. From 2010 to 2012, 13 cases of mergers and acquisitions occurred in the field of new online media, accounting for 52% of the total M & A cases in the cultural industry, while traditional media, The number of mergers and acquisitions in the field of animation, film, film and online games accounts for 18% and 13% of the total number of M & A cases respectively. Youku and Tudou net are typical cases of merger in such a background. And further promote the development of cultural enterprises, to achieve leapfrog development of relevant suggestions.
【作者单位】：中国人民大学商学院;中国工商银行牡丹卡中心;
【基金】：%E9%A1%B9%E7%9B%AE%E6%88%90%E6%9E%9C,%E9%A1%B9%E7%9B%AE%E6%89%B9%E5%87%86%E5%8F%B7:12XNH228" target="_blank">中国人民大学科学研究基金<中央高校基本科研业务费专项资金资助>项目成果,项目批准号:12XNH228
【分类号】：G124

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