基于感性意象的动漫角色形象评价

发布时间：2018-04-11 06:35

本文选题：动漫角色 + 造型设计　；参考：《浙江大学学报(工学版)》2011年09期

【摘要】：为了弥补在动漫角色形象的设计中设计师与观赏者之间的认知差异,通过观赏者对动漫角色形象的感性意象认知进行了探索性的研究,提出基于感性意象的动漫角色形象设计评价方法,建立观赏者与设计师之间的感性意象认知匹配模型.通过问卷调查、焦点小组和语差法感性意象评价等实验方法得到观赏者数据,经因子分析法统计数据,提取了动漫角色形象的6个吸引力因子:总体感觉、能力特质、个性魅力、设计元素、所处情境和造型设计,建立观赏者感性意象与动漫角色形象之间的映射模型.以动画片《郑和下西洋》的主要角色为例,构建评价因子知识库和通用的计算机辅助动漫角色形象感性意象评价系统.基于此系统,设计师可以快速获取观赏者对动漫角色形象的评价,提高动漫作品的开发设计效能,验证了基于感性意象的动漫角色形象设计评价方法的有效性.
[Abstract]:In order to make up for the cognitive difference between the designer and the viewer in the design of the character image of animation, the perceptual image cognition of the character image of the cartoon character is studied by the viewer.This paper presents an evaluation method of animation character image design based on perceptual image, and establishes a cognitive matching model of perceptual image between viewer and designer.Through questionnaire survey, focus group, perceptual image evaluation and other experimental methods, the audience data were obtained. Through factor analysis, six attractive factors of animation character image were extracted: general feeling, ability trait, and so on.Personality charm, design elements, situation and modeling design, the establishment of the viewer perceptual image and animation character image mapping model.Taking the main characters of Zheng he Voyage as an example, a knowledge base of evaluation factors and a general computer aided image evaluation system for cartoon characters are constructed.Based on this system, designers can quickly obtain the viewer's evaluation of animation character image, improve the development and design efficiency of animation works, and verify the validity of the evaluation method of animation character image design based on perceptual image.
【作者单位】：浙江大学工业设计系;
【基金】：国家自然科学基金资助项目(60503068,51175458) 国家“863”高技术研究发展计划资助项目(2006AA04Z103) 国家科技支撑计划资助项目(2007BAH11B04) 浙江省自然科学基金资助项目(Y1080457)
【分类号】：TP391.41

【参考文献】