上海动漫产业的人才政策

发布时间：2018-04-20 15:36

本文选题：上海 + 动漫产业　；参考：《上海社会科学院》2009年硕士论文

【摘要】： 动漫产业是指以“创意”为核心,以动画、漫画为表现形式,包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售,以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。从全球主要国家来看,动漫产业已经成为一个庞大产业。中国动漫虽然已有80年的历程,但是产业化的发展道路发展较慢。进入新世纪以来,随着国家一系列政策的出台,我国动漫产业发展开始加速。上海作为我国实力雄厚的动漫产业基地之一,也面临国内其他城市的激烈竞争。在已有的基础上,如何通过有效的产业政策,特别是人才政策,提升动漫产业能级,打造动漫产业高地,已经成为上海发展现代服务业,推进城市转型的重要举措。本文运用文献综述,数据统计等方法,在介绍动漫产业和动漫人才的基础上,分析了上海动漫人才供需现状,结合对上海动漫产业的SCP分析,提出人才现状对上海市场结构、企业行为和市场绩效等三个方面均产生了影响。由此,提高上海动漫的市场绩效,改善市场结构,需要人才政策方面的调整。在上述研究的基础上,本文通过比较分析法,参照其他城市动漫人才政策,结合上海动漫行业的人才挑战,分析了上海动漫产业人才政策存在的不足。最后根据这些不足,分别提出了人才培养、人才吸引、人才激励和人才发展四个方面,对上海动漫产业人才政策提出了建议,包括聚焦动漫原创和经营人才的培养,加强对动漫人才的吸引力度,制定具有竞争力的人才激励政策,系统性地推进动漫人才发展等,以此为上海动漫产业发展提供人才保障。
[Abstract]:Animation industry refers to "creative" as the core, animation, comic as the form of expression, including animation books, newspapers, movies, television, audio and video products, The development, production, publication, broadcasting, performance and sale of direct animation products such as stage plays and new animation products based on modern information dissemination technology, as well as clothing and toys related to animation images, The production and management of derivative products such as video games. From the world's major countries, animation industry has become a huge industry. Although China animation has 80 years of history, but the development of industrialization road is slow. Since entering the new century, with the introduction of a series of national policies, the development of China's animation industry began to accelerate. As one of the powerful animation industry bases in China, Shanghai also faces fierce competition from other cities in China. On the basis of the existing, how to improve the energy level of animation industry and build the highland of animation industry through effective industrial policy, especially talent policy, has become an important measure to develop modern service industry and promote urban transformation in Shanghai. Based on the introduction of animation industry and animation talent, this paper analyzes the supply and demand of animation talent in Shanghai by means of literature review, data statistics and so on. Combined with the SCP analysis of Shanghai animation industry, the paper puts forward the talent status of the Shanghai market structure. Corporate behavior and market performance have all had an impact. Therefore, to improve the market performance of Shanghai animation, improve the market structure, need to adjust the talent policy. On the basis of the above research, this paper analyzes the shortcomings of the talent policy of Shanghai animation industry through comparative analysis, referring to the talent policy of other cities, combined with the talent challenges of Shanghai animation industry. Finally, according to these shortcomings, it puts forward four aspects of talent training, talent attraction, talent incentive and talent development, and puts forward some suggestions to Shanghai animation industry talent policy, including focusing on animation originality and management talent training. Strengthen the attraction of animation talent, formulate competitive talent incentive policy, systematically promote the development of animation talent, so as to provide talent protection for the development of animation industry in Shanghai.
【学位授予单位】：上海社会科学院
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G124;C964.2

【引证文献】