中国动漫产品生命周期延伸探析

发布时间：2018-04-21 21:39

本文选题：动漫产品 + 生命周期　；参考：《湖南大学》2010年硕士论文

【摘要】： 当前中国动漫产品生命周期较短的现状,制约了其动漫产业的可持续发展。本文运用市场营销学中的相关理论,结合动漫产品的特点,联系中国动漫产业的发展现状,对中国动漫产品生命周期延伸的课题进行研究。本文在阐述动漫产品生命周期理论的基础上,考察中国动漫产业生命周期延伸的现有方式,进而分析中国动漫产品生命周期延伸方面存在的现实问题及其产生原因,最后提出解决这些现实问题的基本对策。具体来说,本文认为,中国动漫产品生命周期延伸主要存在内容作品普遍缺乏延伸元素、版权保护和经营不力、本土动漫企业市场竞争力薄弱诸问题,而产生这些问题的原因是多方面的,如动漫产品“说教”意味浓厚、缺乏动漫创意人才、版权保护机制不健全、国外动漫企业的不公平竞争等。针对这种现状,文章提出,中国动漫产品生命周期延伸应采取以下四个方面的策略：其一是提高动漫作品的原创能力；其二是加强动漫产业版权保护力度；其三是创新动漫版权的经营方式；其四是探索适合中国国情的制播方式。
[Abstract]:At present, the short life cycle of animation products in China restricts the sustainable development of animation industry. Based on the relevant theories of marketing and the characteristics of animation products, this paper studies the life cycle extension of Chinese animation products by considering the current situation of the development of China's animation industry. On the basis of expounding the theory of life cycle of animation products, this paper investigates the existing ways of life cycle extension of Chinese animation industry, and then analyzes the practical problems and causes of life cycle extension of animation products in China. Finally, the basic countermeasures to solve these practical problems are put forward. Specifically, this paper believes that the main life cycle extension of animation products in China is the lack of extension elements in content works, the weak copyright protection and management, the weak market competitiveness of local animation companies, and so on. The reasons for these problems are various, such as the strong "preaching" meaning of animation products, the lack of creative animation talents, the imperfect copyright protection mechanism, the unfair competition of foreign animation companies and so on. In view of this situation, the article proposes that the Chinese animation product life cycle extension should take the following four strategies: first, to improve the original ability of animation works; second, to strengthen the copyright protection of animation industry; The third is to innovate the management mode of animation copyright, and the fourth is to explore the mode of production and broadcasting suitable for China's national conditions.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G124

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