试论企业营销新法宝之动漫营销

发布时间：2018-05-14 16:05

本文选题：动漫营销 + 优势　；参考：《中国商贸》2011年09期

【摘要】：随着我国社会经济的发展,市场竞争日趋激烈,企业的营销越来越多元化,其手段也更为创新。当前动漫成为企业营销的新手段,特别是在金融危机情形下,动漫以其时尚、流行元和易吸引大众注意力等优点受到热捧。企业如能利用好动漫这个企业营销的新载体,便可在短时间内获得差异化的竞争优势。
[Abstract]:With the development of our social economy, the market competition is becoming more and more fierce, the marketing of enterprises is becoming more and more diversified, and its means are more innovative. At present, animation has become a new means of business marketing, especially in the financial crisis, animation with its fashion, popularity and easy to attract public attention and other advantages are popular. If enterprises can make good use of animation as a new carrier of business marketing, they can obtain the competitive advantage of differentiation in a short time.
【作者单位】：海南大学三亚学院艺术分院;
【分类号】：F274

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