从商业绘画的角度看现代漫画的商业属性

发布时间：2018-06-03 12:22

本文选题：商品 + 商业绘画　；参考：《西北大学》2007年硕士论文

【摘要】： 商业绘画是商品经济环境下，绘画艺术与商业的结合。商业绘画作为一门应用美术类学科在国内虽然刚刚兴起，但是却广泛的涉及到了印刷出版、广告设计、动漫产业等多个领域。其中现代漫画就属于商业绘画的范畴。现代漫画的形式多样、题材丰富，含盖了现实生活中的方方面面，，其中以科幻、奇幻、侦探等为内容的连载漫画最具有明显的商业行为，并以此为代表形走上了产业化的道路。本文将在商品经济的环境下，从商业绘画的角度来体察现代漫画的商业行为和产业化道路，通过对商业绘画的定义、现代漫画的概念和发展脉络的探讨研究，论证现代漫画属于商业绘画的范畴，并在此基础上讨论现代漫画的商业行为和产业化道路
[Abstract]:Commercial painting is the combination of painting art and commerce under the environment of commodity economy. As an applied art subject, commercial painting has just arisen in China, but it has been widely involved in many fields, such as printing and publishing, advertising design, animation industry and so on. Among them modern cartoon belongs to the category of commercial painting. Modern comics are diverse in form and rich in subject matter, which cover all aspects of real life. Among them, serial comics with science fiction, fantasy, detective and other contents have the most obvious commercial behavior, and take this as the representative of the way of industrialization. Under the environment of commodity economy, this paper will explore the commercial behavior and industrialization of modern comic books from the angle of commercial painting, and discuss the definition of commercial painting, the concept and development of modern comic books. It is proved that modern comics belong to the category of commercial painting, and on this basis, the commercial behavior and industrialization of modern comics are discussed.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J218.7

【引证文献】