中国文学网站网络小说盈利模式研究
发布时间：2018-08-14 18:05
【摘要】：本文通过对我国文学网站网络小说盈利模式现状的系统分析,洞察网络小说盈利模式的特点和问题,旨在寻求解决我国文学网站网络小说盈利模式相关问题的策略。 本文首先基于盈利模式相关理论,以及互联网产业的主要盈利模式,根据我国文学网站网络小说发展现状,归纳得出网络小说几种盈利模式:包括收费阅读、纸质出版、影视改编、游戏开发、动漫改编、话剧改编、有声读物、网络广告等。然后指出我国文学网站网络小说盈利模式具有依靠内容开发、强大市场支撑、良好发展环境、高新技术融合等特点,同时,道出现今网络小说盈利模式所面临高难度的版权保护、低俗内容泛滥、相关制度不完善、以及传统文学挑战等问题,最后文中认为可以通过加大版权保护力度和内容建设、延伸网络小说价值链、完善相关制度、提供良好融资平台等应对当前网络小说等策略来破解网络小说盈利模式瓶颈问题,以保障网络小说盈利模式高效运行。
[Abstract]:Based on the systematic analysis of the current situation of the profit model of Chinese literature website network novel, this paper explores the characteristics and problems of the network novel profit model, and aims to seek the strategies for solving the problems related to the profit model of the literature website network novel in our country. Firstly, based on the theory of profit model and the main profit model of Internet industry, according to the current situation of the development of Chinese literature website network novel, this paper concludes several profit models of network novel, including fee reading, paper publishing, and so on. Film and TV adaptation, game development, animation adaptation, drama adaptation, audiobooks, online advertising, and so on. Then it points out that the profit model of Chinese literature website network novel has the characteristics of relying on content development, strong market support, good development environment, high and new technology integration and so on, at the same time, This paper points out that the current profit model of network novel faces the high difficulty of copyright protection, the proliferation of vulgar content, the imperfection of relevant system, and the challenge of traditional literature, etc. In the end, the author thinks that the copyright protection and content construction can be strengthened. Extending the network novel value chain, perfecting the related system, providing a good financing platform to solve the bottleneck problem of the network novel profit model, so as to ensure the efficient operation of the network novel profit model.
【学位授予单位】：上海社会科学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：I207.42
本文编号：2183675
[Abstract]:Based on the systematic analysis of the current situation of the profit model of Chinese literature website network novel, this paper explores the characteristics and problems of the network novel profit model, and aims to seek the strategies for solving the problems related to the profit model of the literature website network novel in our country. Firstly, based on the theory of profit model and the main profit model of Internet industry, according to the current situation of the development of Chinese literature website network novel, this paper concludes several profit models of network novel, including fee reading, paper publishing, and so on. Film and TV adaptation, game development, animation adaptation, drama adaptation, audiobooks, online advertising, and so on. Then it points out that the profit model of Chinese literature website network novel has the characteristics of relying on content development, strong market support, good development environment, high and new technology integration and so on, at the same time, This paper points out that the current profit model of network novel faces the high difficulty of copyright protection, the proliferation of vulgar content, the imperfection of relevant system, and the challenge of traditional literature, etc. In the end, the author thinks that the copyright protection and content construction can be strengthened. Extending the network novel value chain, perfecting the related system, providing a good financing platform to solve the bottleneck problem of the network novel profit model, so as to ensure the efficient operation of the network novel profit model.
【学位授予单位】：上海社会科学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：I207.42
【引证文献】
相关硕士学位论文 前1条
1 雷惠玲;网络小说社区迷文化研究[D];吉首大学;2012年
，本文编号：2183675
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