漫画类图书衍生品开发研究
发布时间：2018-08-14 18:33
【摘要】： 中国的漫画图书出版在盗版的威胁下举步维艰，相形之下国外如同、美等国则因为漫画产品成熟的产业化开发，市场发展迅猛。在国外同行看来，我们无疑是守着动漫的“金矿”却只能饿死。 导致这种情况出现的原因很多，一方面我国漫画的人物设计、故事铺排等缺乏新意，阻碍了漫画图书衍生品的市场开发；另一方面，出版商缺乏产业化的眼光，对图书附属版权的开发有限，直接导致其对漫画产业链中最具经济价值的一环——图书衍生品也未能充分重视。 在此背景下讨论我国漫画类图书衍生品的开发意义是重大的：通过系统、深入地研究漫画及其衍生品的概念和内涵，，开发的原则、产业链、存在的问题及发展策略等，结合相关理论、实务和案例，对漫画类图书衍生品的产业化开发进行有益的探索，以期为企业开发图书资源及推进文化产业发展提供一些适宜于时代发展、符合人民精神文明需求的合理化建议。 论文主要由以下五部分组成： 第一部分为绪论，主要包括对当前与漫画类图书衍生品相关研究成果的整合，并总结了漫画类图书衍生品产业化开发的研究现状及特点，并对本课题主要涉及的理论依据进行概述，并提出论文创新点。 第二部分，首先，在整合漫画类图书衍生品研究成果基础上，对图书衍生品进行涵义的界定，并阐述了其对出版业的意义所在，同时对漫画类图书衍生品的特点及常见形式加以总结。最后，通过对漫画图书的受众进行分析，总结出漫画类图书衍生品的开发原则。 第三部分，重点对动漫产业链进行讨论，对产业链的各个环节进行深入的分析，归纳出衍生品产业链的构成环节是：创意生产、销售附属版权、动漫发行、漫画人物的形象授权和特许经营及衍生产品开发，并有针对性地从上、中、下游找出导致我们衍生品开发困难重重的原因。 第四部分，针对产业链分析中找出的问题提出解决方案，包括差异化策略、版权代理和品牌化经营。 第五部分，综合前几章的分析，对我国漫画类图书衍生品产业化开发的发展前景进行展望。
[Abstract]:Under the threat of piracy, comic books in China are hard to publish. In contrast, the United States and other countries are developing rapidly because of the mature and industrialized development of comic book products. In the eyes of foreign counterparts, we are undoubtedly guarding the animation of the "Gold Mine" can only starve to death. There are many reasons for this. On the one hand, the lack of new ideas in the character design and story layout of comic books in China hinders the market development of comic book derivatives; on the other hand, publishers lack the vision of industrialization. The development of subsidiary copyright of books is limited, which directly leads to the lack of attention to book derivatives, which is the most economic value in the cartoon industry chain. Under this background, it is of great significance to discuss the development of comic book derivatives in China: through the systematic and in-depth study of the concept and connotation of comic books and their derivatives, the principles of development, the industrial chain, the existing problems and development strategies, etc. Combined with relevant theories, practices and cases, this paper makes a beneficial exploration on the industrialization of comic book derivatives, in order to provide some suitable for the development of the times for enterprises to develop book resources and promote the development of cultural industry. Rationalization proposal in line with the needs of the people's spiritual civilization. The thesis is composed of the following five parts: the first part is the introduction, which mainly includes the integration of the current research results related to the derivatives of comic books. This paper summarizes the research status and characteristics of the development of comic book derivatives, summarizes the main theoretical basis of this subject, and puts forward the innovation of the paper. The second part, first of all, on the basis of integrating the research results of comic book derivatives, defines the meaning of book derivatives, and expounds its significance to the publishing industry. At the same time, the characteristics and common forms of derivatives of comic books are summarized. Finally, through the analysis of the audience of comic books, summed up the development principles of comic book derivatives. The third part, focus on the animation industry chain, in-depth analysis of each link of the industrial chain, concluded that the components of the derivative industry chain is: creative production, sales subsidiary copyright, animation distribution, Comic character image authorization and franchise and derivative product development, and targeted from the upper, middle and downstream to identify the causes of difficulties in our derivatives development. The fourth part puts forward solutions to the problems in industry chain analysis, including differentiation strategy, copyright agency and brand management. The fifth part, synthesizes the first several chapters analysis, carries on the prospect to our country comics book derivatives industrialization development.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G239.2-F
本文编号：2183747
[Abstract]:Under the threat of piracy, comic books in China are hard to publish. In contrast, the United States and other countries are developing rapidly because of the mature and industrialized development of comic book products. In the eyes of foreign counterparts, we are undoubtedly guarding the animation of the "Gold Mine" can only starve to death. There are many reasons for this. On the one hand, the lack of new ideas in the character design and story layout of comic books in China hinders the market development of comic book derivatives; on the other hand, publishers lack the vision of industrialization. The development of subsidiary copyright of books is limited, which directly leads to the lack of attention to book derivatives, which is the most economic value in the cartoon industry chain. Under this background, it is of great significance to discuss the development of comic book derivatives in China: through the systematic and in-depth study of the concept and connotation of comic books and their derivatives, the principles of development, the industrial chain, the existing problems and development strategies, etc. Combined with relevant theories, practices and cases, this paper makes a beneficial exploration on the industrialization of comic book derivatives, in order to provide some suitable for the development of the times for enterprises to develop book resources and promote the development of cultural industry. Rationalization proposal in line with the needs of the people's spiritual civilization. The thesis is composed of the following five parts: the first part is the introduction, which mainly includes the integration of the current research results related to the derivatives of comic books. This paper summarizes the research status and characteristics of the development of comic book derivatives, summarizes the main theoretical basis of this subject, and puts forward the innovation of the paper. The second part, first of all, on the basis of integrating the research results of comic book derivatives, defines the meaning of book derivatives, and expounds its significance to the publishing industry. At the same time, the characteristics and common forms of derivatives of comic books are summarized. Finally, through the analysis of the audience of comic books, summed up the development principles of comic book derivatives. The third part, focus on the animation industry chain, in-depth analysis of each link of the industrial chain, concluded that the components of the derivative industry chain is: creative production, sales subsidiary copyright, animation distribution, Comic character image authorization and franchise and derivative product development, and targeted from the upper, middle and downstream to identify the causes of difficulties in our derivatives development. The fourth part puts forward solutions to the problems in industry chain analysis, including differentiation strategy, copyright agency and brand management. The fifth part, synthesizes the first several chapters analysis, carries on the prospect to our country comics book derivatives industrialization development.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G239.2-F
【引证文献】
相关硕士学位论文 前4条
1 谢博识;新时期我国科普期刊编辑特征分析[D];武汉理工大学;2008年
2 罗莉;山东济南在校学生动漫产品消费行为分析与研究[D];山东大学;2009年
3 高洁;香港独立漫画研究[D];南京艺术学院;2010年
4 王非晓;中国当代动漫画自由撰稿人创作特点的研究[D];南京艺术学院;2012年
本文编号：2183747
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