长沙县文化产业发展的SWOT分析及对策

发布时间：2018-09-05 09:49

【摘要】： 文化产业作为21世纪的“朝阳产业”,具有科技含量高、消耗低、污染少、周期短、收益高、吸附就业能力强以及对其他产业连锁正效应大等特点,对于落实科学发展观具有“全方位”的重要意义。近年来,长沙县文化产业发展虽然取得了长足进展,但从总体上看,长沙县文化产业还处在初期阶段,整体实力不强,产业结构偏低,还有待大力开发。无论是从县域经济可持续发展的角度,还是不断满足人们日益增长的精神文化需求,关注长沙县文化产业发展都具有非常重要的意义。本文首先对国内外关于文化产业研究现状以及发展趋势进行了综述,阐述了文化、文化产业的定义,对文化产业的特征、文化产业的形成与发展条件以及文化产业在产业体系中的地位和作用进行了分析,并对文化产业的一般发展模式和竞争战略理论、比较优势理论、SWOT分析法等基本理论进行了综述。文章在介绍长沙县县情,大量运用统计和调查数据分析长沙县文化产业发展现状的基础上,运用SWOT(即内部的优势S、劣势W,外部面临的机遇O与挑战T)分析法深入分析了长沙县发展文化产业已形成普遍共识且文化资源丰富、区位优越、产业基础好、经济发展势头强劲等优势,同时也存在着文化企业规模偏小、产业层次偏低、科技基础薄弱、人才资源相对短缺等劣势,分析了当前国家良好的文化产业发展政策环境,文化消费成为新的消费热点,文化产业发展有利于改善产业结构等良好的机遇,同时也面临当地发展环境不优、区域竞争激烈、融资渠道不畅等严峻挑战。文章在SWOT矩阵分析的基础上,提出长沙县文化产业发展的对策建议,确立新的文化经营管理服务理念,系统化、高新化、集约化文化产业发展的科学理念,增强加快发展的忧患意识；在加大财政投入,改善投融资,鼓励文化消费,发展文化中介机构等方面制定扶持政策；确立“凸显一区,打造两线,构建三园,发展多点”的整体空间布局；建立动漫、印刷包装、茶叶科技博览园等发展文化产业集群；构筑娱乐休闲、工艺美术、影视广播等文化产业价值链经营格局。
[Abstract]:As a "sunrise industry" in the 21st century, cultural industry has the characteristics of high scientific and technological content, low consumption, less pollution, short period, high income, strong ability of adsorption and employment, and great positive effect on other industries. For the implementation of the scientific concept of development has a "all-directional" significance. In recent years, the development of cultural industry in Changsha County has made great progress, but on the whole, the cultural industry of Changsha County is still in the initial stage, the overall strength is not strong, the industrial structure is on the low side, and needs to be vigorously developed. Whether from the perspective of sustainable development of county economy or to meet the increasing spiritual and cultural needs of people, it is of great significance to pay attention to the development of cultural industry in Changsha County. This paper first summarizes the current situation and development trend of cultural industry at home and abroad, expounds the definition of culture, cultural industry, and the characteristics of cultural industry. The forming and developing conditions of cultural industry, the position and function of cultural industry in industrial system are analyzed, and the general development mode and competitive strategy theory of cultural industry are analyzed. The comparative advantage theory, SWOT analysis and other basic theories are summarized. On the basis of introducing the situation of Changsha County and using statistics and investigation data to analyze the present situation of the cultural industry development in Changsha County, With the analysis of SWOT (i.e. internal advantage, inferior position, external opportunity O and challenge T), this paper analyzes deeply that the development of cultural industry in Changsha County has formed a general consensus, with abundant cultural resources, superior location and good industrial foundation. At the same time, there are some disadvantages such as small scale of cultural enterprises, low industrial level, weak scientific and technological foundation, relative shortage of human resources and so on. This paper analyzes the current favorable policy environment for the development of cultural industry in the country. Cultural consumption has become a new consumption hot spot. The development of cultural industry is conducive to the improvement of industrial structure and other good opportunities. At the same time, it also faces severe challenges such as the local development environment is not good, the regional competition is fierce, the financing channel is not smooth and so on. Based on the analysis of SWOT matrix, this paper puts forward the countermeasures and suggestions for the development of cultural industry in Changsha County, and establishes a new scientific idea of cultural management, service, systematization, hi-tech and intensive development of cultural industry. To strengthen the sense of distress in speeding up development; to formulate supporting policies in such aspects as increasing financial investment, improving investment and financing, encouraging cultural consumption, and developing cultural intermediary institutions; and establishing "highlight one area, create two lines, and construct three gardens," Develop multi-point "overall spatial layout; establish animation, printing and packaging, tea science and technology expo garden and other cultural industrial clusters; build entertainment, arts and crafts, film and television broadcasting and other cultural industry value chain management pattern."
【学位授予单位】：国防科学技术大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G124

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