东亚国家动漫产业国际分工模式探析——基于生产分离的视角

发布时间：2018-10-05 14:58

【摘要】：在经济全球化、动漫产业国际化和市场化的背景下,东亚国家形成了不同的动漫产业发展模式:日本建立了以市场化运作模式为主,政府间接支持为辅的发展模式;韩国选择了国际代工与原创并重的发展模式;中国正向原创为主,国际代工与衍生品开发为辅的发展模式转变。根据国际分工的生产分离理论,在动漫产品制作前准备阶段选择国际合作制作方式可获取利润的最大化。为促进东亚国家动漫产业国际分工模式从垂直分工向水平分工转变,东亚发达国家与发展中国家应在转移动漫产品制作稀缺要素、加快动漫制作人才培养基地建设、通过相互建立战略联盟扩大出口、合作开发动漫衍生品等方面开展国际分工合作。
[Abstract]:Under the background of economic globalization, internationalization and marketization of animation industry, East Asian countries have formed different development models of animation industry: Japan has established a development model based on market-oriented operation mode, supplemented by indirect government support; South Korea has chosen the development model of international contract industry and originality, while China is changing to the development mode of international contract industry and derivatives development, which is dominated by originality and supplemented by international contract industry and derivatives development. According to the production separation theory of international division of labor, it is possible to maximize profits by choosing international cooperative production mode in preparation stage of animation production. In order to promote the international division of labor in the animation industry of East Asian countries to change from vertical division to horizontal division, the developed and developing countries in East Asia should transfer the scarce elements of animation production and speed up the construction of talent training base for animation production. Through the establishment of strategic alliances to expand exports, cooperation in the development of animation derivatives and other aspects of international division of work.
【作者单位】：湖州师范学院商学院;
【分类号】：F719

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