湖南文化产业竞争力研究
发布时间：2018-10-05 16:01
【摘要】：文化产业是湖南的一张名片,广播影视、新闻出版、动漫产业等具有全国影响,湖南的文化产业具有一定的竞争力。但这种竞争优势和领先位置,是否可持续,还存在哪些需要突破的瓶颈,必须从经济学作出准确评价。目前关于湖南文化产业竞争力研究已有一些成果,但存在定量分析不够的问题,特别是缺乏对湖南文化产业竞争力的量化分析。本文通过湖南与有关全国文化产业发展强省、市进行实证比较,从而准确定位湖南文化产业的位置和优劣势,提出提升湖南文化产业竞争力的对策。本文内容主要包括四个部分：首先介绍了论文研究方法和主要内容、国内外研究、可能的创新与不足和文化产业有关概念及相关理论；其次介绍了湖南文化产业的总体概况、重点行业以及存在的不足；第三部分针对湖南文化产业竞争力进行了实证分析,主要阐释文化产业竞争力评价指标体系的基本内容、评价方法、比较对象、计算过程,将湖南与北京、上海、江苏、福建、浙江、山东、河南、江西、广东9个省市文化产业竞争力排位,得出湖南文化产业竞争力排位比较靠后的结论,特别是其中的文化传播和渗透能力、整体创新能力、政府支持程度等方面较弱,但产业现有实力、可持续发展能力等较强；最后提出了提升湖南文化产业竞争力的对策,主要针对湖南文化产业竞争力实证分析结果,提出了支持和鼓励创新、注重品牌化经营、改善产业布局、完善政策体系等对策。
[Abstract]:Cultural industry is a business card of Hunan, radio, film, television, press and publication, animation industry has a national impact, Hunan's cultural industry has a certain degree of competitiveness. However, whether this competitive advantage and leading position is sustainable or not, and what bottlenecks we still need to break through, must be accurately evaluated from the perspective of economics. At present, there have been some achievements in the research of Hunan's cultural industry competitiveness, but there are some problems in quantitative analysis, especially in the quantitative analysis of Hunan's cultural industry competitiveness. This paper makes an empirical comparison between Hunan and other provinces and cities concerned about the development of cultural industry in China, so as to accurately locate the position, advantages and disadvantages of Hunan's cultural industry, and put forward some countermeasures to enhance the competitiveness of Hunan's cultural industry. This paper mainly includes four parts: firstly, it introduces the research methods and main contents of the thesis, the domestic and foreign research, the possible innovation and deficiency, and the related concepts and related theories of cultural industry; secondly, it introduces the general situation of Hunan cultural industry. The third part has carried on the empirical analysis to Hunan cultural industry competitiveness, mainly explained the cultural industry competitiveness appraisal index system basic content, the appraisal method, the comparison object, the computation process, Hunan is ranked among the nine provinces and cities of Beijing, Shanghai, Jiangsu, Fujian, Zhejiang, Shandong, Henan, Jiangxi and Guangdong in terms of the competitiveness of cultural industries, and the conclusion is that Hunan's ranking of the competitiveness of cultural industries is lower than that of other provinces. In particular, the ability of cultural transmission and penetration, the overall ability of innovation, the degree of government support are weak, but the existing strength of the industry and the ability of sustainable development are relatively strong. Finally, the countermeasures to enhance the competitiveness of Hunan cultural industry are put forward. Based on the empirical analysis of Hunan's cultural industry competitiveness, this paper puts forward some countermeasures, such as supporting and encouraging innovation, focusing on brand management, improving industrial layout and perfecting policy system.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G124
本文编号：2254003
[Abstract]:Cultural industry is a business card of Hunan, radio, film, television, press and publication, animation industry has a national impact, Hunan's cultural industry has a certain degree of competitiveness. However, whether this competitive advantage and leading position is sustainable or not, and what bottlenecks we still need to break through, must be accurately evaluated from the perspective of economics. At present, there have been some achievements in the research of Hunan's cultural industry competitiveness, but there are some problems in quantitative analysis, especially in the quantitative analysis of Hunan's cultural industry competitiveness. This paper makes an empirical comparison between Hunan and other provinces and cities concerned about the development of cultural industry in China, so as to accurately locate the position, advantages and disadvantages of Hunan's cultural industry, and put forward some countermeasures to enhance the competitiveness of Hunan's cultural industry. This paper mainly includes four parts: firstly, it introduces the research methods and main contents of the thesis, the domestic and foreign research, the possible innovation and deficiency, and the related concepts and related theories of cultural industry; secondly, it introduces the general situation of Hunan cultural industry. The third part has carried on the empirical analysis to Hunan cultural industry competitiveness, mainly explained the cultural industry competitiveness appraisal index system basic content, the appraisal method, the comparison object, the computation process, Hunan is ranked among the nine provinces and cities of Beijing, Shanghai, Jiangsu, Fujian, Zhejiang, Shandong, Henan, Jiangxi and Guangdong in terms of the competitiveness of cultural industries, and the conclusion is that Hunan's ranking of the competitiveness of cultural industries is lower than that of other provinces. In particular, the ability of cultural transmission and penetration, the overall ability of innovation, the degree of government support are weak, but the existing strength of the industry and the ability of sustainable development are relatively strong. Finally, the countermeasures to enhance the competitiveness of Hunan cultural industry are put forward. Based on the empirical analysis of Hunan's cultural industry competitiveness, this paper puts forward some countermeasures, such as supporting and encouraging innovation, focusing on brand management, improving industrial layout and perfecting policy system.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G124
【参考文献】
相关期刊论文 前2条
1 徐萍;;陕西文化产业竞争力评价与分析[J];统计与信息论坛;2006年03期
2 赵彦云;余毅;马文涛;;中国文化产业竞争力评价和分析[J];中国人民大学学报;2006年04期
，本文编号：2254003
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