从利益相关视角分析动漫品牌的需求
发布时间：2018-10-05 20:45
【摘要】：动漫品牌是精神产品属性和市场属性的综合体现,是利益相关者之间的关系性契约。无论是动漫原创企业,还是动漫周边产品制作企业,都与利益相关者有着非常强的关联度,只有上游的动漫原创企业品牌提升,才能带动下游的产品制作企业品牌的发展。随着动漫产品消费群体日益扩大,需要依赖于动漫品牌来满足不断扩展的利益相关者的需求。
[Abstract]:Animation brand is a comprehensive embodiment of the attributes of spiritual products and market, and a relational contract between stakeholders. No matter the original animation business or the animation peripheral product production enterprises have a strong correlation with stakeholders only upstream animation original enterprise brand upgrading can drive the downstream product production enterprise brand development. With the increasing consumption of animation products, we need to rely on the animation brand to meet the needs of expanding stakeholders.
【作者单位】： 天津财经大学商学院;天津财经大学工商管理研究中心;
【基金】：国家广播电视总局部级社会科学研究项目(GD0875) 教育部后期资助项目(07JHQ0048)
【分类号】：G124
[Abstract]:Animation brand is a comprehensive embodiment of the attributes of spiritual products and market, and a relational contract between stakeholders. No matter the original animation business or the animation peripheral product production enterprises have a strong correlation with stakeholders only upstream animation original enterprise brand upgrading can drive the downstream product production enterprise brand development. With the increasing consumption of animation products, we need to rely on the animation brand to meet the needs of expanding stakeholders.
【作者单位】： 天津财经大学商学院;天津财经大学工商管理研究中心;
【基金】：国家广播电视总局部级社会科学研究项目(GD0875) 教育部后期资助项目(07JHQ0048)
【分类号】：G124
【参考文献】
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