我国动画产业链构建研究

发布时间：2018-10-07 19:05

【摘要】： 本文选择产业链构建为研究切入点,正是抓住了困扰我国动画产业化发展的最大障碍—我国的动画产业没有形成一条完整、循环、互动的产业链条。因而,研究我国动画产业链构建是本文的重点。基于此,本文首先查阅相关文献,梳理产业链内涵、产业链形成以及产业链构建等理论,界定本文所要研究的动画产业以及动画产业链等概念内涵。其次,着重分析我国动画产业链发展中出现的问题:产业链虽已初具雏形,但是环节缺失,链条松散。最后,对于产业链构建问题,先借鉴美、日、韩等国的动画产业链发展经验。在这些国家中,动画生产—播出—衍生产品开发—收益—再生产构成了一条完整的产业循环链。然后按照:构建什么—为什么构建—如何构建这一思路展开我国动画产业链构建研究。论文以产业链理论为指导,主要采用横向和纵向分析方法,对于发达国家动画产业链发展经验以及我国动画产业链发展现状等问题进行了深入系统的研究,得到如下结论:第一,打造成熟完善的动画产业链是推动我国动画产业化发展的必由之路。第二,在美、日、韩等发达国家,其动画产业链发展模式的核心是在动画产业链上不同环节的重点突破。这对我国动画产业链构建有着借鉴意义。第三,对于具体的构建路径,本文以动画传媒集团为核心,在微观层面上整合所处产业的多方资源,从纵向环节内扩张和横向跨环节延伸两方面进行扩张延伸式产业链构建;此外,宏观层面上,延伸式产业链构建超出本产业范围,进行跨产业的广度普及进一步扩充产业链。第四,构建完整、循环的动画产业链至关重要,但配套完善的产业发展政策体系也是不可或缺的。文章的最后,关于进一步工作方向进行了简要的讨论。
[Abstract]:This paper chooses the construction of industry chain as the research breakthrough point, which is the biggest obstacle to the development of animation industrialization in our country-the animation industry of our country has not formed a complete, circular and interactive industrial chain. Therefore, the study of animation industry chain construction is the focus of this paper. Based on this, this paper first reviews the relevant literature, combing the industrial chain connotation, industrial chain formation and industrial chain construction theory, define the animation industry and animation industry chain concept connotation. Secondly, the paper analyzes the problems in the development of animation industry chain in China: although the industry chain has already had its embryonic form, it is lack of links and the chain is loose. Finally, for the problem of industrial chain construction, draw lessons from the United States, Japan, South Korea and other countries animation industry chain development experience. In these countries, animation production-broadcasting-derivative product development-revenue-reproduction constitute a complete industrial cycle chain. Then according to: build what-why build-how to build this train of thought to launch our country animation industry chain construction research. Guided by the theory of industry chain, this paper mainly adopts horizontal and vertical analysis methods to study the development experience of animation industry chain in developed countries and the current situation of animation industry chain in China. The main conclusions are as follows: first, creating a mature animation industry chain is the only way to promote the development of animation industrialization in China. Second, in America, Japan, South Korea and other developed countries, the core of the animation industry chain development model is the key breakthrough in different links in the animation industry chain. This has the reference significance to our country animation industry chain construction. Thirdly, regarding the concrete construction path, this article regards the animation media group as the core, integrates the various resources of the industry in the microscopic level, carries on the expansion extension industry chain construction from the longitudinal link expansion and the horizontal cross-link extension two aspects; In addition, macroscopically, the construction of extended industrial chain is beyond the scope of this industry, and the span of cross-industry is popularized to further expand the industrial chain. Fourth, the construction of a complete, circular animation industry chain is very important, but a complete industrial development policy system is indispensable. At the end of the paper, the direction of further work is briefly discussed.
【学位授予单位】：同济大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F719

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