论卡通玩具作品与动画片的关系
发布时间：2018-10-15 21:19
【摘要】：动漫产业属于朝阳产业,中国在近几年开始大力扶持国产动画片的发展。事实上,动漫产业不仅仅是动画片制作和播放那么简单,而是一条完整的产业链,其中包括:动画片的创意、研发、生产,播放;相关出版物和音像制品的出版出售;品牌授权;品牌延伸等等。其中卡通玩具作品已经成为产业链中非常重要的组成部分,能够带来极大的盈利。 卡通玩具作品和动画片在现代动漫产业中并不是孤立存在的,而是关系密不可分,相互促进。卡通玩具作品通过动画片这个滚动的广告,才能获得更大的市场份额;动画片通过卡通玩具作品的热卖而更加深入人心。因此,卡通玩具作品的开发应该和动画片的策划同步进行,甚至先于动画片的设计。两者必须在充分的市场调研,立足消费群体的需求的基础上进行整体开发。 本文以卡通玩具作品和动画片作为立足点,通过对现有的卡通玩具作品以及动画片的分析,结合现代国内外的现状分析,结合已有的案例,进而探讨了两者的现状、关系、应注意的问题等等。对目前中国卡通玩具开发脱离市场,仅仅是贴牌加工,到处充斥洋品牌,以及动画产品基本以动画片播放版权来盈利,而忽略卡通玩具作品等周边产品的现状有一定的启示作用。
[Abstract]:Animation industry is a sunrise industry, China in recent years began to vigorously support the development of domestic animation. In fact, the animation industry is not only a simple animation production and play, but also a complete industry chain, including: animation creativity, research and development, production, play, related publications and audio and video products published and sold; Brand authorization; brand extension, etc. Cartoon toys have become a very important part of the industrial chain, which can bring great profits. Cartoon toys and cartoons do not exist in isolation in modern animation industry, but are closely related and promote each other. Cartoon toys can gain a greater market share through the rolling advertising of cartoons, and cartoons are more popular through the popularity of cartoon toys. Therefore, the development of cartoon toys should be synchronized with the planning of cartoons, even before the design of cartoons. Both must be in full market research, based on the needs of consumer groups on the basis of the overall development. This article takes the cartoon toy work and the cartoon film as the foothold, through the analysis to the existing cartoon toy work and the cartoon film, unifies the modern domestic and foreign present situation analysis, unifies the existing case, then has discussed the present situation, the relationship between the two. Issues to be noted, etc. At present, the development of cartoon toys in China is out of the market. It is just a sign processing, full of foreign brands everywhere, as well as animation products that basically profit from the rights to play cartoons. But neglects the cartoon toy work and so on peripheral product present situation has the certain enlightenment function.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J954
本文编号：2273861
[Abstract]:Animation industry is a sunrise industry, China in recent years began to vigorously support the development of domestic animation. In fact, the animation industry is not only a simple animation production and play, but also a complete industry chain, including: animation creativity, research and development, production, play, related publications and audio and video products published and sold; Brand authorization; brand extension, etc. Cartoon toys have become a very important part of the industrial chain, which can bring great profits. Cartoon toys and cartoons do not exist in isolation in modern animation industry, but are closely related and promote each other. Cartoon toys can gain a greater market share through the rolling advertising of cartoons, and cartoons are more popular through the popularity of cartoon toys. Therefore, the development of cartoon toys should be synchronized with the planning of cartoons, even before the design of cartoons. Both must be in full market research, based on the needs of consumer groups on the basis of the overall development. This article takes the cartoon toy work and the cartoon film as the foothold, through the analysis to the existing cartoon toy work and the cartoon film, unifies the modern domestic and foreign present situation analysis, unifies the existing case, then has discussed the present situation, the relationship between the two. Issues to be noted, etc. At present, the development of cartoon toys in China is out of the market. It is just a sign processing, full of foreign brands everywhere, as well as animation products that basically profit from the rights to play cartoons. But neglects the cartoon toy work and so on peripheral product present situation has the certain enlightenment function.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J954
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