儿童食品包装设计特点及发展趋势研究
发布时间：2018-10-26 19:31
【摘要】： 儿童食品的包装应该具备安全、方便、愉悦三方面的基本要素。优秀的儿童食品包装设计是结构设计、装潢设计和材料使用三者的完美结合。儿童包装设计有其独特性,在设计过程中,不但要遵从基本的设计规律,还要从儿童生理角度、材料工艺角度进行考虑。儿童食品包装中造型、色彩、图形等设计元素的使用都要符合儿童的生理和心理特征。 包装新材料和新技术的发明使儿童食品包装水平不断提升,无毒无污染的“绿色”材质是未来的发展方向。动漫卡通形象地运用也带动儿童食品包装设计向多样化发展。 本文从儿童生理发育不同时期的消费心理特征谈起,从总体上阐述了儿童食品包装设计风格的独特性,同时也细致地分析了各年龄阶段儿童食品包装设计元素的表现方式。儿童食品包装的设计不能仅仅从技术的角度出发,还要更多地考虑如何满足儿童的心理需求以及如何能更大程度地发挥包装设计中的教育引导作用。
[Abstract]:Children's food packaging should have three basic elements: safety, convenience and pleasure. Excellent children's food packaging design is a perfect combination of structure design, decoration design and material use. Children's packaging design has its own uniqueness. In the design process, we should not only follow the basic design rules, but also consider from the perspective of children's physiology and material technology. The use of design elements such as shapes, colors and graphics in children's food packaging should conform to children's physiological and psychological characteristics. With the invention of new packaging materials and new technologies, the level of children's food packaging has been improved, and the non-toxic and pollution-free "green" material is the future development direction. Cartoon images of the use of children's food packaging design to the diversification of development. This paper discusses the characteristics of consumer psychology in different periods of children's physiological development, expounds the uniqueness of the design style of children's food packaging in general, and at the same time, analyzes in detail the ways of expressing the elements of children's food packaging design in different ages. The design of children's food packaging should not only be based on technology, but also consider how to meet the psychological needs of children and how to play a more important role in education and guidance in packaging design.
【学位授予单位】：中国人民大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J524.2
本文编号：2296735
[Abstract]:Children's food packaging should have three basic elements: safety, convenience and pleasure. Excellent children's food packaging design is a perfect combination of structure design, decoration design and material use. Children's packaging design has its own uniqueness. In the design process, we should not only follow the basic design rules, but also consider from the perspective of children's physiology and material technology. The use of design elements such as shapes, colors and graphics in children's food packaging should conform to children's physiological and psychological characteristics. With the invention of new packaging materials and new technologies, the level of children's food packaging has been improved, and the non-toxic and pollution-free "green" material is the future development direction. Cartoon images of the use of children's food packaging design to the diversification of development. This paper discusses the characteristics of consumer psychology in different periods of children's physiological development, expounds the uniqueness of the design style of children's food packaging in general, and at the same time, analyzes in detail the ways of expressing the elements of children's food packaging design in different ages. The design of children's food packaging should not only be based on technology, but also consider how to meet the psychological needs of children and how to play a more important role in education and guidance in packaging design.
【学位授予单位】：中国人民大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J524.2
【引证文献】
相关硕士学位论文 前6条
1 魏明;儿童食品包装的色彩设计研究[D];河北大学;2009年
2 杨娜娜;儿童用品包装设计中的视觉要素之研究[D];南昌大学;2011年
3 梁黎;儿童产品包装设计中的仿生形态探索[D];湖北工业大学;2009年
4 王俊娜;儿童食品包装的图形设计研究[D];湖南师范大学;2010年
5 窦桂丽;食品包装的安全性设计研究[D];东北林业大学;2010年
6 白银;基于儿童认知特点下的趣味性包装设计研究[D];西南交通大学;2012年
，本文编号：2296735
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