文化创意产业群视觉识别系统的应用研究
发布时间：2018-11-07 12:53
【摘要】：文化创意产业在全球各地获得迅猛发展的今天，，形成了众多的文化创意产业园区及文化创意产业群。各地文化创意产业群如何在激烈的竞争中保持优势，树立品牌形象，传播企业形象及文化价值，是需要认真思考的问题。而对文化创意产业群导入视觉识别系统是其发展的必经之路。建立一套完整的视觉识别系统是文化创意产业群发展和对外传播形象必不可少的部分。文化创意产业群视觉识别系统在当前信息化浪潮的推动下，应实现突破，从静态设计向三维动态、数字化设计方向发展。 本文首先对文化创意产业群和视觉识别系统的基本理论进行了论述，其中重点对文化创意产业群的形成机理及其特点进行了阐述；针对视觉识别系统在信息化的推动下的发展趋势，对视觉识别系统在数字化、动态化方面的发展进行了分析。根据文化创意产业群觉识别系统与传统企业形象识别系统的异同点及文化创意产业群与数字化视觉识别系统的关系，对文化创意产业群视觉识别系统向动态化发展的必然性进行了分析，为后续的文化创意产业群视觉识别系统的设计与研究提供理论支持。 其次以迪士尼公司、上海张江高科技园区、好莱坞等国内外知名的文化创意产业群为例，对其发展历程以及视觉识别系统的运用进行了详细解读。总结出我国文化创意产业视觉识别系统运用中普遍存在的问题和不足之处，并提出了相关的建议。根据视觉识别系统向数字化、动态化的发展，提出了文化创意产业群视觉识别系统在宣传手法、视觉效果和传达手段等推广应用方面的建议。 最后以哈尔滨群力新区文化创意产业群视觉识别系统的设计应用为设计案例，通过调研及对设计信息的收集，明确群力新区视觉识别系统的设计方向；在对十个设计草案的对比分析的基础上，最终确定具有地域特色的标志设计。根据视觉识别系统向动态化、数字化方向发展的趋势，在VI手册制作成电子书、群力新区门户网站制作、交互式设计和视频短片制作等方面进行了动态化的设计。同时在企业音乐电视宣传、动漫形象设计、户外视频媒体运用和交互式触摸电子查询系统等新媒体方面的推广进行了简要的论述。
[Abstract]:With the rapid development of cultural and creative industries around the world, many cultural and creative industrial parks and industrial clusters have been formed. How to keep the advantage in the fierce competition, set up the brand image, spread the corporate image and cultural value, are the problems that need to be seriously considered. It is the only way for the development of cultural and creative industries to introduce visual recognition system. The establishment of a complete visual recognition system is an indispensable part of the development of cultural and creative industries and the external dissemination of image. The visual recognition system of cultural and creative industry cluster should be developed from static design to three-dimensional dynamic and digital design under the impetus of the current information tide. In this paper, the basic theory of cultural creative industry cluster and visual recognition system is discussed, and the forming mechanism and characteristics of cultural creative industry cluster are expounded. Aiming at the development trend of vision recognition system under the promotion of information technology, this paper analyzes the development of vision recognition system in the aspect of digitization and dynamic. According to the similarities and differences between the cultural and creative industry cluster recognition system and the traditional enterprise image recognition system, and the relationship between the cultural and creative industry cluster and the digital visual recognition system, This paper analyzes the inevitability of the dynamic development of the visual identification system of the cultural and creative industry cluster, which provides theoretical support for the design and research of the visual identification system of the cultural and creative industry cluster. Secondly, taking Disney Company, Shanghai Zhangjiang High-tech Park, Hollywood and other well-known cultural and creative industries as examples, the development process and the application of visual recognition system are explained in detail. This paper summarizes the common problems and deficiencies in the application of visual recognition system of cultural and creative industries in China, and puts forward some relevant suggestions. According to the development of visual recognition system towards digitization and dynamic development, this paper puts forward some suggestions on the popularization and application of visual recognition system of cultural and creative industry cluster in the aspects of propaganda techniques, visual effects and means of communication. Finally, taking the design and application of the vision recognition system of the cultural and creative industry group of Harbin Qunli New District as a design case, through investigation and collection of design information, the design direction of the vision recognition system of the new area is clarified. On the basis of comparative analysis of ten draft designs, the logo design with regional characteristics is finally determined. According to the developing trend of visual recognition system in the direction of dynamic and digitization, the dynamic design is carried out in the aspects of making VI manual into e-book, making portal website of group force new area, interactive design and video short film production, etc. At the same time in the enterprise music TV propaganda animation image design outdoor video media application and interactive touch electronic inquiry system and other new media promotion were briefly discussed.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524;G124
本文编号：2316431
[Abstract]:With the rapid development of cultural and creative industries around the world, many cultural and creative industrial parks and industrial clusters have been formed. How to keep the advantage in the fierce competition, set up the brand image, spread the corporate image and cultural value, are the problems that need to be seriously considered. It is the only way for the development of cultural and creative industries to introduce visual recognition system. The establishment of a complete visual recognition system is an indispensable part of the development of cultural and creative industries and the external dissemination of image. The visual recognition system of cultural and creative industry cluster should be developed from static design to three-dimensional dynamic and digital design under the impetus of the current information tide. In this paper, the basic theory of cultural creative industry cluster and visual recognition system is discussed, and the forming mechanism and characteristics of cultural creative industry cluster are expounded. Aiming at the development trend of vision recognition system under the promotion of information technology, this paper analyzes the development of vision recognition system in the aspect of digitization and dynamic. According to the similarities and differences between the cultural and creative industry cluster recognition system and the traditional enterprise image recognition system, and the relationship between the cultural and creative industry cluster and the digital visual recognition system, This paper analyzes the inevitability of the dynamic development of the visual identification system of the cultural and creative industry cluster, which provides theoretical support for the design and research of the visual identification system of the cultural and creative industry cluster. Secondly, taking Disney Company, Shanghai Zhangjiang High-tech Park, Hollywood and other well-known cultural and creative industries as examples, the development process and the application of visual recognition system are explained in detail. This paper summarizes the common problems and deficiencies in the application of visual recognition system of cultural and creative industries in China, and puts forward some relevant suggestions. According to the development of visual recognition system towards digitization and dynamic development, this paper puts forward some suggestions on the popularization and application of visual recognition system of cultural and creative industry cluster in the aspects of propaganda techniques, visual effects and means of communication. Finally, taking the design and application of the vision recognition system of the cultural and creative industry group of Harbin Qunli New District as a design case, through investigation and collection of design information, the design direction of the vision recognition system of the new area is clarified. On the basis of comparative analysis of ten draft designs, the logo design with regional characteristics is finally determined. According to the developing trend of visual recognition system in the direction of dynamic and digitization, the dynamic design is carried out in the aspects of making VI manual into e-book, making portal website of group force new area, interactive design and video short film production, etc. At the same time in the enterprise music TV propaganda animation image design outdoor video media application and interactive touch electronic inquiry system and other new media promotion were briefly discussed.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524;G124
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