旅游产业融合视角下的动漫产业园区多维价值研究

发布时间：2018-11-10 23:27

【摘要】：本文基于动漫产业与旅游产业融合的视角,将动漫产业园区、游客、动漫企业和动漫旅游产品构建成一个旅游产品交易系统。从该系统中的游客、动漫企业和动漫产品来审视动漫产业园区的价值功能,发现动漫产业园区具有不同的多维价值:对游客具有旅游价值,对动漫企业具有经济价值,对动漫产品具有动漫文化发展和创新文化价值。企业对园区的主营业务进行价值再造,为游客提供旅游体验活动。在企业与游客的交易中,园区多维价值形成了耦合关系,多维价值通过耦合关系相互作用,让园区在景点化过程中突破空间和功能的限制,这不仅让多维价值发生了变化,也让多维价值的耦合关系发生了变化。多维价值的形成与演变推动了园区景点化发展,进而促进整个动漫产业园的发展。
[Abstract]:Based on the perspective of the integration of animation industry and tourism industry, this paper constructs a tourism product trading system from the animation industry park, tourists, animation companies and animation tourism products. From the tourists, animation companies and animation products in the system to examine the value of the animation industry park functions, found that the animation industry park has different multidimensional value: tourism value to tourists, animation business has economic value, Animation products with animation culture development and innovative cultural value. The enterprise reconstructs the value of the main business of the park and provides tourists with tourist experience. In the transaction between enterprises and tourists, the multi-dimensional value of the park has formed a coupling relationship, and the multi-dimensional value, through the interaction of the coupling relationship, allows the park to break through the restrictions of space and function in the process of scenic spots, which not only makes the multi-dimensional value change. It also changes the coupling of multidimensional values. The formation and evolution of multi-dimensional value promote the development of scenic spot in the park, and then promote the development of the whole animation industry park.
【作者单位】：云南大学工商管理与旅游管理学院;
【分类号】：F592;F49

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