黑龙江省动漫产业发展研究

发布时间：2019-02-09 17:34

【摘要】：动漫产业属于文化创意产业,动漫产业是指以创意为核心,以动画、漫画为表现形式,包含动漫图书、报刊、电影、电视、音像制品、舞台剧等动漫直接产品的开发、生产、出版、播出、演出和销售,以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。国际动漫产业兴起于20世纪初期,经过一个多世纪的发展,目前已经成为美、日、韩等发达国家的新兴文化产业。2008年,全球动漫产业产值已经超过400亿美元,动漫衍生产品的产值超过4000亿美元。我国动漫产业起步于20世纪60年代,近年来发展较快,2008年的总产值达到180亿元。中共中央提出大力发展包括动漫在内的文化产业,并在上海、杭州等地建立了国家级动漫基地,沪杭动漫产业龙头地区带动了我国动漫产业的持续发展。黑龙江省发展动漫产业具有比较丰富的文化资源,省委省政府也相继出台了一系列政策,鼓励和扶持动漫产业等文化创意产业的发展。但是,由于黑龙江省动漫产业起步较晚,与国外及国内动漫产业发达城市相比还存在较大差距,因此,研究黑龙江省动漫产业发展的现状与策略,对于推动黑龙江省文化产业及相关产业的发展,建设文化强省,促进黑龙江省经济社会又好又快发展,具有重要的理论意义和学术价值。通过实地考察,系统研究了黑龙江省动漫产业的政策支持、企业发展、人才培养和产品开发的现状,研究了制约黑龙江省动漫产业发展的政策支持、产业关联度、产品原创力、目标市场定位、动漫人才、知识产权保护和投融资等方面的问题和原因。运用规范分析与实证分析方法,总结了美国、日本、韩国三个国家以及上海和杭州两个国内城市发展动漫产业的成功模式,及其可资黑龙江省发展动漫产业借鉴的主要经验：加快开拓海外市场,加强规范化管理,打造完整的动漫产业链,建立良好的产业发展基础,大力培养动漫产业人才等。基于黑龙江省动漫产业发展的实际情况和国内外动漫产业发展的成功经验,结合相关经济学理论,提出了发展黑龙江省动漫产业的对策建议：加大政策扶持力度,优化产业发展环境；加强自主创新,提升企业竞争力；加大人才培养力度,提升人力资本水平；发展产业融合,拓展新兴业态。
[Abstract]:The animation industry belongs to the cultural and creative industries. The animation industry refers to the development and production of direct animation products such as animation books, newspapers, magazines, movies, television, audio and video products, stage plays, etc. Publishing, broadcasting, performing and selling, as well as the production and operation of clothing, toys, video games and other derivative products related to animation images. The international animation industry rose in the early 20th century. After more than a century of development, it has become a new cultural industry in developed countries such as the United States, Japan and South Korea. In 2008, the output value of the global animation industry has exceeded 40 billion US dollars. Animation derivatives of more than $400 billion. China's animation industry started in the 1960s, in recent years, rapid development, the total output value of 2008 reached 18 billion yuan. The CPC Central Committee has proposed to vigorously develop cultural industries including animation, and has established national animation bases in Shanghai, Hangzhou and other places. The leading regions of Shanghai-Hangzhou animation industry have led to the sustained development of China's animation industry. The development of animation industry in Heilongjiang Province has rich cultural resources. The provincial party committee and government have issued a series of policies to encourage and support the development of cultural and creative industries such as animation industry. However, due to the late start of animation industry in Heilongjiang Province, compared with the developed cities of foreign and domestic animation industry, there is still a big gap. Therefore, the status quo and strategy of animation industry development in Heilongjiang Province are studied. It has important theoretical significance and academic value for promoting the development of cultural industry and related industries in Heilongjiang Province, building a strong cultural province, and promoting the economic and social development of Heilongjiang Province. Through field investigation, this paper systematically studies the current situation of policy support, enterprise development, talent training and product development of animation industry in Heilongjiang Province, and studies the policy support, industrial correlation degree, product originality, which restrict the development of animation industry in Heilongjiang Province. Target market positioning, animation talent, intellectual property protection and investment and financing issues and reasons. Using normative analysis and empirical analysis, this paper summarizes the successful models of animation industry development in three countries, the United States, Japan, South Korea, Shanghai and Hangzhou, as well as two domestic cities, Shanghai and Hangzhou. The main experiences that can be used for reference in the development of animation industry in Heilongjiang Province include speeding up the development of overseas markets, strengthening standardized management, creating a complete animation industry chain, establishing a good foundation for industrial development, and vigorously training talent in animation industry. Based on the actual situation of the development of animation industry in Heilongjiang Province and the successful experience of the development of animation industry at home and abroad, combined with the relevant economic theory, this paper puts forward the countermeasures and suggestions for the development of animation industry in Heilongjiang Province: to increase policy support, Optimizing the industrial development environment; Strengthen independent innovation, enhance the competitiveness of enterprises; increase the strength of talent training, improve the level of human capital; develop industrial convergence, expand the new form of business.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F719

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