探析动画产业中艺术价值与商业价值的契合
发布时间：2019-04-01 09:38
【摘要】：在市场经济为主导的时代背景下,面向市场、面向大众、面向产业化是动画生存发展的必由之路。本课题从新的角度审视动画行业,摆脱中国原计划经济的特点,用艺术与经济的关系来考量动画的生产和运营,从而实现动画的多重价值,这对中国动画业的发展有着至关重要的现实意义。 本课题以动画产业中艺术价值和商业价值为研究对象,探索两者之间的关系,旨在发掘其艺术价值与商业价值互相影响、互相融合的规律,以求帮助中国动画产业形成良性、成熟的产业链。 本课题研究结果表明：动画作为一门综合艺术,从它诞生起就与经济有着密不可分的关系。动画艺术逐渐商品化,进而形成动画产业,一样有着艺术作为商品的矛盾,即追求艺术价值与追求商业价值之间的冲突。两者的矛盾实质上是观念的冲突,并非不可调和。其中,艺术价值的实现是保证实现商业价值的基础,只有找到两者之间的平衡点,动画产业化才能真正实现。 本课题从动画产业的各个环节探析艺术价值与商业价值之间的契合。在动画产业链中,动画前期市场调研和策划、动画制片是两者能否达到契合的关键环节；动画片销售、播放是两者实现契合的认可过程；动画衍生产品成功盈利是两者达到契合的成功体现。同时,本课题对中国动画产业发展提出了建议,认为中国动画产业化的实现除了要完善产业链外,还要加强团队合作意识,培养专业动画制片人,学会站在受众者和投资者的立场上考虑问题,并改变传统观念,增强动画人自身的文化艺术修为。 本课题的创新之处在于从艺术与经济的价值体系的内在联系来论证将过去的纯动画艺术转化为艺术商品的必然性,对我国现有的动画产业市场运作模式进行新的审视。以期让动画人真正意识到动画已不是处在一个纯工艺化、精神化的理想世界中,而是必须进入市场,成为一个集经济、文化、艺术、创意于一身的“无烟重工业”。
[Abstract]:Under the background of market economy, facing the market, facing the masses and facing the industrialization is the only way to survive and develop animation. This subject examines the animation industry from a new perspective, gets rid of the characteristics of China's original planned economy, and considers the production and operation of animation with the relationship between art and economy, so as to realize the multiple values of animation. This is of great practical significance to the development of Chinese animation industry. This topic takes the art value and the commercial value in the animation industry as the research object, explores the relationship between the two, aims at excavating its art value and the commercial value mutual influence, the mutual fusion law, in order to help the Chinese animation industry to form the benign. Mature industrial chain. The results of this study show that animation, as a comprehensive art, has an inseparable relationship with economy since its birth. Animation art gradually commercialized, and then form animation industry, as well as art as a commodity contradiction, that is, the pursuit of artistic value and the pursuit of commercial value between the conflict. The contradiction between the two is in essence a conflict of ideas, not irreconcilable. Among them, the realization of artistic value is the basis of realizing commercial value. Only by finding the balance between the two, can animation industrialization be truly realized. This paper analyzes the coincidence between artistic value and commercial value from each link of animation industry. In the animation industry chain, the market research and planning in the early stage of animation, animation production is the key link of whether the two can achieve the same, animation sales, play is the recognition process of the two realization. The successful profit of animation derivatives is the successful embodiment of the two. At the same time, this paper puts forward some suggestions on the development of Chinese animation industry, and thinks that the realization of Chinese animation industrialization should not only improve the industrial chain, but also strengthen the sense of team cooperation and cultivate professional animation producers. Learn to take the stand of the audience and investors, and change the traditional ideas, enhance the animator's own culture and art practice. The innovation of this subject lies in proving the inevitability of transforming the pure animation art into art commodity from the intrinsic relationship between the value system of art and economy, and making a new examination of the market operation mode of the existing animation industry in our country. In order to make animators really realize that animation is not in a pure craft, spiritualized ideal world, but must enter the market, become a combination of economy, culture, art, creativity in a "smoke-free heavy industry".
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J954
本文编号：2451452
[Abstract]:Under the background of market economy, facing the market, facing the masses and facing the industrialization is the only way to survive and develop animation. This subject examines the animation industry from a new perspective, gets rid of the characteristics of China's original planned economy, and considers the production and operation of animation with the relationship between art and economy, so as to realize the multiple values of animation. This is of great practical significance to the development of Chinese animation industry. This topic takes the art value and the commercial value in the animation industry as the research object, explores the relationship between the two, aims at excavating its art value and the commercial value mutual influence, the mutual fusion law, in order to help the Chinese animation industry to form the benign. Mature industrial chain. The results of this study show that animation, as a comprehensive art, has an inseparable relationship with economy since its birth. Animation art gradually commercialized, and then form animation industry, as well as art as a commodity contradiction, that is, the pursuit of artistic value and the pursuit of commercial value between the conflict. The contradiction between the two is in essence a conflict of ideas, not irreconcilable. Among them, the realization of artistic value is the basis of realizing commercial value. Only by finding the balance between the two, can animation industrialization be truly realized. This paper analyzes the coincidence between artistic value and commercial value from each link of animation industry. In the animation industry chain, the market research and planning in the early stage of animation, animation production is the key link of whether the two can achieve the same, animation sales, play is the recognition process of the two realization. The successful profit of animation derivatives is the successful embodiment of the two. At the same time, this paper puts forward some suggestions on the development of Chinese animation industry, and thinks that the realization of Chinese animation industrialization should not only improve the industrial chain, but also strengthen the sense of team cooperation and cultivate professional animation producers. Learn to take the stand of the audience and investors, and change the traditional ideas, enhance the animator's own culture and art practice. The innovation of this subject lies in proving the inevitability of transforming the pure animation art into art commodity from the intrinsic relationship between the value system of art and economy, and making a new examination of the market operation mode of the existing animation industry in our country. In order to make animators really realize that animation is not in a pure craft, spiritualized ideal world, but must enter the market, become a combination of economy, culture, art, creativity in a "smoke-free heavy industry".
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J954
【引证文献】
相关硕士学位论文 前3条
1 周泽龙;我国动画产业现状及发展研究[D];山西大学;2012年
2 张杨;中美动画策略中分镜头筹划比较研究[D];沈阳航空航天大学;2013年
3 刘芳辰;中国小成本电影商业价值研究[D];陕西科技大学;2013年
，本文编号：2451452
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