动画、漫画中服饰发展现状研究

发布时间：2019-04-12 19:31

【摘要】： 动画、漫画是现代文化产业中最有发展潜力的一种，是年轻和时尚的代言词。其中最有商业价值的动、漫画服饰，是值得研究的一个新课题。动、漫画服饰具有引领时尚、商品市场化强的特征，包含的内容广泛，其中有服装、鞋帽、饰品、娃服等。但动、漫画这种文化还处于大众地平线下，所影响的人群范围小，导致理论研究不足，深入到动、漫画中的服饰这一细节的研究几乎空白。然而动、漫画中的服饰对动漫画的发展起着举足轻重的作用，为了促进这一领域的发展，动、漫画服饰必须有自己的发展现状的理论以找到适合中国动漫画市场的发展方向。文章从材质着手将动漫画服饰进行了科学的分类，使动漫画服饰的发展具象化。以各国动、漫画产业发展的时间与空间的角度，论述了人物造型中服饰的作用和商业价值。分析东西方因文化的差异而形成不同动、漫画的风格和动、漫画中服饰设计不同的发展方向。并预测了中国未来在动、漫画服饰发展上的前景。其目的在于填补目前动、漫画服饰在商品化发展中的理论研究空白。发现支持动、漫画服饰在时尚中流行的原因，重点论述这一流行趋势的载体为cosplay活动和玩偶娃服的文化背景。对cosplay这一以动、漫为主题的文化现象是对时尚服饰流行的直接引导的观点进行论证与分析，详细地阐述cosplay的历史形成原因、当今发展趋势和对时尚消费的影响。另外对另一载体一玩偶娃服，按国家地区的不同，用典型的例子具体地说明动、漫画对娃服生产、销售的影响，以及娃服与时尚之间的紧密关系。本文提出可以从动、漫画服饰的商业化作为起点，推动国内动、漫画事业发展的观点。并拟定支持这一观点，解决其中存在问题的方法。即对当今国内动漫画周边产品的营利进行分析，用图表的形式同国外动、漫画发达国家作了一个全方位的对比。得出服饰作为一种门槛较低的商业经营，可以支持个人或小群体的动、漫画事业，并提供更多的就业机会的结论。利用当今的网络资源，，通过网上电子商务经营以动、漫画服饰成衣、饰品、设计为主要营业项目的店铺。并列举了已小有所成的国内个人或小集体经营的成功典范，讲述其经营的过程，分析了其成功的因素，并提出自己对小规模动、漫服饰设计店的经营思路。通过对动、漫画中服饰现状与发展的研究，丰富了动、漫画的理论，填补有关动、漫画服饰方向上研究空白。根据研究理论创新提出有关小规模发展动、漫画服饰的思路，并探索性地实践，得出可行性的结论。
[Abstract]:Animation, cartoon is one of the most potential in the modern cultural industry, is the youth and fashion spokesman. Among them, the most commercial value of the movement, comics clothing, is worth studying a new topic. Mobile, cartoon clothing has the characteristics of leading fashion, strong market-oriented goods, including a wide range of clothing, shoes and hats, accessories, children's clothing and so on. However, the culture of comics is still under the public horizon, affecting a small range of people, leading to a lack of theoretical research, deep into the movement, cartoon clothing in the details of the study is almost blank. In order to promote the development of this field, in order to promote the development of this field, comics clothing must have its own theory of the development of the current situation in order to find a suitable direction for the development of Chinese cartoon market. This paper classifies the cartoon clothing scientifically from the point of material, and makes the development of the cartoon dress more concrete. From the angle of time and space in the development of cartoon industry, this paper discusses the function and commercial value of dress in character modeling. This paper analyzes the different movements between East and West, the style and movement of comics, and the different development directions of dress design in comics. And forecast China in the future in the movement, cartoon clothing development prospects. Its purpose is to fill the current movement, comics clothing in the development of commercialization in the theoretical research gaps. Find out the reasons why cartoon clothing is popular in fashion. The carrier of this trend is cosplay activity and the cultural background of doll clothes. This paper demonstrates and analyzes the view that cosplay, a cultural phenomenon with the theme of moving and diffuse, is the direct guide to fashion dress popularity, and expounds in detail the historical reasons for the formation of cosplay, the current development trend and its influence on fashion consumption. In addition to another carrier, according to the different countries and regions, with typical examples to explain the impact of cartoons on the production of children's clothing, sales, as well as the close relationship between children's clothing and fashion. This paper puts forward the viewpoint that we can promote the development of domestic animation and comics from the point of view of the commercialization of comics and comics. And draw up a way to support this point of view and solve the existing problems. That is to say, this paper analyzes the profit of the domestic animated cartoon peripheral products, and makes an all-round comparison with the foreign dynamic and cartoon developed countries in the form of charts. It is concluded that clothing as a lower threshold business can support the movement of individuals or small groups, comic business, and provide more employment opportunities. Use today's network resources, through online e-commerce business to mobile, comic clothing, jewelry, design as the main business items of the shop. It also enumerates the successful models of domestic individual or small collective management, tells the course of its operation, analyzes the factors of its success, and puts forward its own management ideas for small-scale mobile and diffuse clothing design shops. Through the study of the current situation and development of clothing in comics, it enriches the theory of motion and comics, and fills the blank in the direction of research on motion and comics dress. According to the theoretical innovation of the research, the ideas of small-scale development and cartoon dress are put forward, and the feasible conclusion is drawn by exploring the practice.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J523.5

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