我国漫迷对中日动漫的感知差异研究

发布时间：2019-06-13 23:33

【摘要】：动漫作品是动漫文化的核心,只有动漫作品的档次提升,才能进一步带动动漫产业的发展,进而产生对世界有影响力的动漫文化。进入21世纪,我国的动漫事业尽管已经有了明显的气色,但动漫作品无论是质量还是受欢迎程度都远远落后于国外水平,特别是落后于日本动漫水平。日本素有“动漫帝国”的美称,动漫文化俨然已经成为了日本的一种国民文化。同时,无论是历史还是文化,日本与中国都有着一衣带水深厚渊源,因此在这样一种相似的现实背景下来将中国和日本动漫进行对比研究具有很强的可行性。当前国内学者对于动漫作品的研究主要都集中在在传播学、艺术学和心理学等领域,而经济管理领域中关于动漫作品的研究甚少。本文首先从理论与方法的研究入手,对当前中国和日本的动漫发展历史、现状、特征等进行归纳,从而对两类动漫之间的差异进行一个初步推断,在此基础上,合理地建立动漫感知的评价指标体系,以及确定这些指标的度量及获取方法；然后设计问卷,以全国动漫产业比较发达的城市的漫迷为研究样本进行实证研究,收集的数据将通过SPSS统计软件,采用卡方检验、独立样本T检验、信度分析等统计分析方法对当前漫迷的中日动漫感知状况进行全面综合的分析,确定各方面的感知是如何影响漫迷中日动漫的最终偏好；最后根据分析的结论,深入了解中国漫迷的需求,并为我国动漫作品制定市场策略提供依据,进而推动我国动漫作品的发展。
[Abstract]:Animation works are the core of animation culture, only the improvement of animation works, can further promote the development of animation industry, and then produce an influential animation culture in the world. In the 21st century, although China's animation industry has had an obvious look, but the quality and popularity of animation works are far behind the level of foreign countries, especially behind the level of Japanese animation. Japan is known as the Animation Empire, animation culture has become a national culture in Japan. At the same time, no matter history or culture, Japan and China have a deep origin, so it is feasible to compare Chinese and Japanese anime in such a similar realistic background. At present, the research of animation works by domestic scholars is mainly concentrated in the fields of communication, art and psychology, but the research on animation works in the field of economic management is very few. Starting with the research of theory and method, this paper sums up the development history, present situation and characteristics of animation in China and Japan, so as to infer the difference between the two kinds of anime. On this basis, it reasonably establishes the evaluation index system of animation perception, as well as determines the measurement and acquisition method of these indicators. Then design the questionnaire, take the cartoons of the more developed cities in the national animation industry as the research samples for empirical research, the collected data will use SPSS statistical software, chi-square test, independent sample T test, reliability analysis and other statistical analysis methods to analyze the current cartoon perception in China and Japan, to determine how all aspects of perception affect the final preference of anime in China and Japan. Finally, according to the conclusion of the analysis, we can deeply understand the needs of Chinese cartoon fans, and provide the basis for the formulation of market strategy of animation works in China, so as to promote the development of animation works in China.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F719;F224

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